Doris Fisher and Don Fisher founded Gap Inc., a clothing and accessories retailer in 1969. Only 7 years after its establishment, Gap Inc. goes public with 1.2 million shares of stock. To give back to the community, Gap Inc. founded its nonprofit charitable division, Gap Foundation, by helping underprivileged youth and women in developing nations explore careers and build social skills. Gap Inc., famously known as Gap, also takes part in the PRODUCT (Red) campaign where they would sell specially designed products using the color and the word “Red”. Partial profit will be donated to give support to those who are diagnosed with AIDS. Despite its claim of supporting the community through several mediums that we have stated before, Gap is still
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Although Gap is not directly involved in this inhumane scheme, Gap still bought their products and used their services. In the eye of the customers, Gap would still be hold accountable. Typically, they would take advantage of those who are in need. India has the tradition of requiring the bride pay dowry to the groom, typically around $1200. Since marrying later is considered as a disgrace to their families, most Indian young ladies are desperate to save money for the dowry. Usually their parents are not much of a help either, most households only earn $400 to $500 a year, barely enough to support the whole family. Often times, this is when the young ladies be given an offer – to work at a garment factory with a pay of $105 a month – enough to support themselves, their families and ultimately, a chance to save for dowry. Employers promised to provide free housing and meal to these ladies, together with a pay that is higher than anywhere in Tamil Nadu. This offer seemed too good to be true, and they were …show more content…
The change.org campaigned secured almost 100,000 supporters, doing nothing but backlashing spreading negative word of mouth about Old Navy and its parent company, Gap . Since this matter affected more than 50 percent of the women population in this country, customers were outraged that they begin to spread the information to their families and friends through multiple mediums, including the most popular one – social media. These days, news travels so fast that companies have to be attentive and recognize the seriousness of the issue. Although some industry leaders choose to deny the allegations with the defense that they are not in control of the issues since it happened overseas, it is still considered not acceptable to the customers. With Gap being one of the industry leaders and have the ability to outsource overseas, they are expected to be aware of the occurrences like the cruel cases of “sumangali” and Angora
Although Gap is not directly involved in this inhumane scheme, Gap still bought their products and used their services. In the eye of the customers, Gap would still be hold accountable. Typically, they would take advantage of those who are in need. India has the tradition of requiring the bride pay dowry to the groom, typically around $1200. Since marrying later is considered as a disgrace to their families, most Indian young ladies are desperate to save money for the dowry. Usually their parents are not much of a help either, most households only earn $400 to $500 a year, barely enough to support the whole family. Often times, this is when the young ladies be given an offer – to work at a garment factory with a pay of $105 a month – enough to support themselves, their families and ultimately, a chance to save for dowry. Employers promised to provide free housing and meal to these ladies, together with a pay that is higher than anywhere in Tamil Nadu. This offer seemed too good to be true, and they were …show more content…
The change.org campaigned secured almost 100,000 supporters, doing nothing but backlashing spreading negative word of mouth about Old Navy and its parent company, Gap . Since this matter affected more than 50 percent of the women population in this country, customers were outraged that they begin to spread the information to their families and friends through multiple mediums, including the most popular one – social media. These days, news travels so fast that companies have to be attentive and recognize the seriousness of the issue. Although some industry leaders choose to deny the allegations with the defense that they are not in control of the issues since it happened overseas, it is still considered not acceptable to the customers. With Gap being one of the industry leaders and have the ability to outsource overseas, they are expected to be aware of the occurrences like the cruel cases of “sumangali” and Angora