Gap Case Study

1919 Words 8 Pages
Doris Fisher and Don Fisher founded Gap Inc., a clothing and accessories retailer in 1969. Only 7 years after its establishment, Gap Inc. goes public with 1.2 million shares of stock. To give back to the community, Gap Inc. founded its nonprofit charitable division, Gap Foundation, by helping underprivileged youth and women in developing nations explore careers and build social skills. Gap Inc., famously known as Gap, also takes part in the PRODUCT (Red) campaign where they would sell specially designed products using the color and the word “Red”. Partial profit will be donated to give support to those who are diagnosed with AIDS. Despite its claim of supporting the community through several mediums that we have stated before, Gap is still …show more content…
Although Gap is not directly involved in this inhumane scheme, Gap still bought their products and used their services. In the eye of the customers, Gap would still be hold accountable. Typically, they would take advantage of those who are in need. India has the tradition of requiring the bride pay dowry to the groom, typically around $1200. Since marrying later is considered as a disgrace to their families, most Indian young ladies are desperate to save money for the dowry. Usually their parents are not much of a help either, most households only earn $400 to $500 a year, barely enough to support the whole family. Often times, this is when the young ladies be given an offer – to work at a garment factory with a pay of $105 a month – enough to support themselves, their families and ultimately, a chance to save for dowry. Employers promised to provide free housing and meal to these ladies, together with a pay that is higher than anywhere in Tamil Nadu. This offer seemed too good to be true, and they were …show more content…
The fur is usually obtained through methods that would be considered cruel including beating, electrocuting and stepping on have their heads and necks. Angora fur that is obtained from Angora rabbits is usually preferred by the manufacturers for being lightweight and silky to the touch. One Angora rabbit farm in China is particularly slammed by the consumers for practicing dirty and inhumane way of obtaining the fur. Each rabbit is put in separate cages and in once in every three months these rabbits will undergo torturous experience where their fur will be plucked or shaved completely to be made into mufflers, earmuffs, and many other Fall and Winter collections. This situation contradicts with the Gap’s policy of “…prohibit the use of angora and real fur in products designed by or manufactured for Gap Inc.

Related Documents