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    Nordstrom, an upscale fashion retailer, positioned itself strongly to “take care of customers no matter what it takes.” This strategy of providing superior customer service has made Nordstrom a successful retailer that distinguishes it from other retailers, such as Target and Sears. Not only is Nordstrom highly differentiated, it stands out in ways that are relevant to the needs of target consumers, who are willing to pay a higher price for exceptional customer service and shopping experience.…

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    After I graduated high school a few years ago, I attended the University of Alabama for a short time before I decided that I did not want to be in school at the moment, and would rather work until I was ready to go back to school. Being in the small town of Tuscaloosa, Alabama, was a culture shock to me being that I was born and raised in the suburbs of Washington D.C., and then moved to Palm Beach Gardens, Florida, where I always had plenty of activities to choose from. Coming to Union College…

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    Pets. Com Case Study

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    How did the product and the company come about? Pets.com was a San Francisco-based retailer, it was one of the earlier companies that existed as a virtual firm with no brick and mortar store locations. Pets.com was created to sell pet food and accessories using the internet as a storefront one of the first e-retailers. The premise was that Pets.com could sell directly to customers online and cut out the middleman. Pets.com would then pass the saving on to the customer. Customers that shopped…

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    The organization is a well-known company. It has been brought to my attention about an internal problem at a few Walmart’s stores. I will be visiting the key super center as well as some of the hometown stores. My colleagues and I will be conducting interviews to find out more about the problem. My role will be to help solve this situation. Does motivation effect the productivity in the workplace? Why are the associates so discontent with their current management? This particular Walmart Super…

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    Retail Trolley Essay

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    INTRODUCTION: My topic is related to retail trolley because I have many good ideas for doing implementations in trolley and I want to launch trolley which can help to people at the time of shopping because in New Zealand retail industry mostly people like self service because they always have to stand in big lines and they have to wait for their turns that’s why these kinds of things are very annoying for them. I am looking forward to install some special features and some additional information…

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    Macy 's management has the opportunity to continue stemming the cash drain by reorganizing the company along geographic lines. • Another retail giant, Federated Department Stores, agreed in the Summer of 1994 to merge with Macy’s so as to create one of the nation 's largest department store chains and further intensify California 's competitive retail environment where Macy’s has most recently found its greatest “land of opportunity.” Federated is assisting Macy’s in the development of a joint…

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    Introduction Sam Walton, founder of Wal-Mart in rural Bentonville, Arkansas and was a business genius and a true visionary of retail and merchandising that revolutionized the way retailers operate. Sam opened up warehouse type stores by the name of Wal-Mart Discount City, which led to the development not known until the late 1980’s to late 1990’s of what and how big Wal-Mart would become. Wal-Mart became the world’s leading retailer by mastering the art of their very own supply chain through…

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    Section C: SWOT Analysis 1.0 STRENGTHS S1 Wide varieties of product under a single roof Lifestyle International Pvt. Ltd. has brings together five concepts under one roof – Apparel, Footwear, Children’s Wear, Beauty & Accessories offering a convenient one-stop and a choice of leading national & international brands. In the apparel, there is available for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. For…

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    “ I put on this hat that I’d bought in New York that moring. It was this red hunting hat, with one of those very, very long peaks. “ ( Salinger 24 ) In J.D. Salinger's masterpiece, The Catcher in the Rye, Salinger creates Holden Caulfield. A sixteen year old boy from an upper class family with high society standards, which he despises. All the phoniness that comes with it, but one of Holden's escapes from this reality is his red hunting hat. The reader will find out how Holdens reliance on his…

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    FMCG Case Study

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    FMCG include local stores, grocery stores, supermarkets and hypermarkets. From a retailer’s perspective, FMCG have low margins, high shelf turnover and high volume sales items. Since levels of involvement are low for the purchase, decision firms rely heavily on advertising and promotion to increase sales. Some of the key players in the international market include – Unilever, Procter& Gamble, Colgate-Palmolive, and Nestle. Prominent FMCG companies of Indian origin include – ITC, Dabur, Marico,…

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