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SWOT Analysis: Lifestyle International Pvt. Ltd.

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Section C: SWOT Analysis
1.0 STRENGTHS
S1 Wide varieties of product under a single roof
Lifestyle International Pvt. Ltd. has brings together five concepts under one roof – Apparel, Footwear, Children’s Wear, Beauty & Accessories offering a convenient one-stop and a choice of leading national & international brands. In the apparel, there is available for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. For the men, the price range are Rs 299 to Rs 699. For women, the price range are Rs 199, 299, 499, 799. In the footwear, there have an Indian and international brands to name a few are Ganuchi, Kappa, converse, Josef Seibel, Red tape. Lifestyle International Pvt. Ltd also has the baby shop lifestyle brands like Disney, …show more content…
Ltd has a suitable and convenience location for their shop. It have a good number of footfalls since it’s located in a commercial complex with the IT companies and other entertainment and food outlets. Moreover they are provides good parking facility for their customers and make customer more convenient. Furthermore the shop is situated on the main road so it can be easily visible and discovery by the customers. Besides that , Lifestyle International Pvt. Ltd company has a free standing size and demographic which have more customers visit their company. Moreover Lifestyle International Pvt. Ltd was located at Bangalore which is the capital of the indian state of Karnataka. It has a high population which about 8.42 million and making it the third most populous city and fifth most populous urban agglomeration in India. This location have a lot of advantageous for the Lifestyle International Pvt Ltd because it located at the higher population city which more customers are allow visit their shop convenient and very near for the customers. Convenience location is a strength for Lifestyle International Pvt.Ltd become more

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