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    Company Purpose: Under Armour was founded in 1996 by Kevin Plank from the basement of his grandmother’s house in Washington, D.C. In 1995, Plank, a college football player, had noticed that the T-shirts that he and his teammates wore underneath their pads were always drenched with sweat after games and practices. Plank thought “there has to be something better,” and started designing a new athletic T-shirt that would stay light during exercise, even at the hottest temperatures. After some…

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    The much loved sports retailer is now no longer a chain after it filed for bankruptcy on March 2, 2016. The last stores were open until May 18, 2016, until they hand to be shut down, and the company was closed for good. The spaces left by Sports Authority, are now being filled by its successor, Dick’s Sporting Goods, founded by Richard Stack in 1948. We will see if the replacement is as good as the original. Sports Authority was a sports retailer with its headquarters in Englewood, Colorado…

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    Everyday, it’s become a routine, checking my app to see how many views my etsy has received, wondering what I can do so people will visit the shop’s page. I had wanted to start my own etsy shop for years before I actually did. Before I ever knew what the Etsy website was I loved clothes and fashion. My passion for clothes, for shopping, and for styling outfits was something I never thought I would use for something other than myself. Now I get to combine this passion with my interests for…

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    JCPenny is a retail store that sells clothing, shoes, jewelry, houseware, and much more. JCPenny is a publicly traded stock, meaning anyone can purchase their stock. When JCPenny was first founded in 1902, it was very popular among Americans and was succeeding. They had opened more than 2,000 stores by 1973, 19 of them being outlet stores. Their business continued to grow until 2010, they then began to fall into a depression. In 2011, JCPenny announced that they would be closing all of their…

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    Campbell Soup Company

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    Campbell Soup Co. (CPB) engages in manufacturing and selling packaged convenience food products such as simple meals, soup, juice and snacks. It has three segments: Americas Simple meals operating in the U.S. and Canada and Latin America, Global Biscuits and Snacks focused in the U.S., Asia Pacific and Australia, and Campbell Fresh concentrated in the U.S. Besides Campbell’s Soup, CPB has developed or acquired several well-known brand names, such as Bolthouse Farms, Garden Fresh Gourmet,…

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    Macys Vs Macy's

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    is an American department store chain with 330 stores in 30 states, headquartered in Little Rock, Arkansas. Dillard's is the outgrowth of a department store founded in 1938, 79 years ago. Dillard's carries fashion apparel for women, men, and children as well as accessories, cosmetics, home furnishings, and other consumer goods. Target…

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    Sears Canada unveils a new store format as it tries to turnaround sliding sales Sears has recently launched its new logo and new store format. The new layout is intended to resemble the layout of large self-serve specialty and off-price retailers. The format is accompanied by bold merchandising displays with signage asking ‘WTS?’ or ‘What the Sears?’ intended to encourage shoppers to check out the new format. The new format features: • 75,000 sq. ft. of retail space • Polished concrete floors…

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    Explorer Case Study

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    Prime Minister Justin Trudeau to join Explorer for retail store grand opening Q. How long has Explorer Industries been in business? A. Explorer was established by co-founders Robert Tyler and Marcy Voelbrecht in 1990 after they bonded over a common interest: the great outdoors. Since then, the firm has grown to be recognized as one of the most innovative and entrepreneurial companies in the US and reported $550 million in sales back in 2016. Its corporate office resides in Denver, Colorado,…

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    Lowe’s at Cincinnati: Starting from a small town store of hardware, during the year 1946 in North Carolina, Lowe’s make its mark as the 8th biggest retail outlet in the United States. With our 2,355 stores and more than 285,000 employees, Lowe’s is projecting its investment in the future. 2010 was the year when the Lowe’s goes international, by opening its store in Mexico and Canada, however, now it has retail stores all over the places. Lowe’s open its retail stores in Cincinnati, Ohio with…

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    With the trend of globalization, more and more local companies expand their businesses to overseas markets. As for Target, a U.S. company launched in 1902, aimed at providing higher quality shopping experience in supermarkets with lower price, just like its brand says: “Expect More. Pay Less.” As supermarket chains, Target has large share of merchandise market in the U.S., and becomes the second-largest retailer of merchandise in 2013. In 2011, Target launched Canada and purchased around 220…

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