Co-branding

Synergy: Synergy is one of the most important reasons that make Procter& Gamble implement the related constrain diversify strategy. This is, Synergy can help P&G in several ways: 1, Gain market power relative to their competitors: P&G can gain its market power through both multimarket competition and vertical integration. 2. Combining talent and technology: the second important thing about synergy is that it can improve the firm’s efficiency that can derived from economies of scale, economies…

INTRODUCTION: Culture portrays the life style and attributes of specific group of people. It also includes the way we speak, dressing style, attitude, learning, believes, values and norms. There are many factors which affects the marketing strategies for a product promotion like target market, budget, economy and competition but culture also has a great impact on consumer preferences which was not considered as an important factor few years ago. Marketing strategies are related with product…

Classic Viral Case Study: Dove A brand that is no stranger to viral advertising is Dove beauty. Stemming from the consumer giant Unilever, they have managed to create several advertising campaigns that were well received with audiences and digitally based for maximum sharing. Dove advertisements usually tug at the heartstrings, and have a deep story within that encourages people to share, therefore taking the message from Dove onto a viral level. Part of Dove’s success is that as beauty and…

1.0 INTRODUCTION Being popular and attractive, celebrities are often considered as the idol of people. People often follow celebrities’ advice for brands or products recommendation (Hollensen and Schimmelpfennig, 2013). Research findings showed that marketers and companies are willing to pay celebrities in advertising or promotional activities to attract more attention from consumers and stimulate consumption (Fink et al., 2004). Effective celebrity endorsement has many benefits for the brand…

Analysis of a fading brand: Nokia Introduction Mobile phone industry went through the revolution after smartphones were introduced for the first time in 2007 and companies like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and…

Balmain surprises with sibling love on latest advert Widely known as a respectable and relevant fashion house in retrospect to haute couture trends, Balmain is still on the move in cruising the fashion industry as smooth as its first years in 1914. Founded by Pierre Balmain in France, the brand established quite a humongous name in the fashion industry, focusing primarily on women's wear in a more pumped up level of edge, glamour and affluence. Balmain, like any other fashion conglomerate,…

Interbrew will continue to strive in its current market, thus the need to develop a global brand is not necessary at this moment. A swot analysis on Interbrew, compared to the pros and cons, regarding developing a global brand or continuing within our market, provides clear evidence of why interbrew future is stronger within their market. According to the Swot analysis, interbrew strengths are in the strong brand, and rapid growth with the acquisition and JV. While also showing a motivated…

Vital Tips while Choosing Men’s Luxury Jackets & Coats When it comes to luxury, opulence, and style, men need not necessarily be left out in the cold. There are several styles of mens luxury jackets & coats that are available at online e-commerce stores as well as luxury boutiques. Having a clear idea of the purpose of purchasing such jackets and coats is the key element. There are several things to consider while shopping for men’s jackets and coats, and they should be kept in mind to make…

Throughout this report a comparison will be made between a Steven Meisel editorial entitled ‘Best evening buys’ for American Vogue, 1982 and ‘Asexual revolution’ also lensed by Steven Meisel for W magazine’s October 2004 issue. Image 1, 2016 (2000) Steven Meisel - photographer - page 5. Available at: http://forums.thefashionspot.com/f71/steven-meisel-photographer-243643-5.html (Accessed: 26 April 2016). The first ‘Best evening buys’ is a simplistic editorial, featuring models wearing doll…

Sephora and Ulta are two of the most well-known cosmetic department beauty stores. Any beauty blogger has these two in their top list. While they both sell similar products; the variety, the cost and the customer service is what sets this two makeup superstores in different calibers. Sephora offers over 300 brands and more that 16,000 products, which include; makeup, skincare, fragrances, hair products and more. Too Faced, Chanel and Estee Lauder are some of the popular high-end labels sold by…