Sephora offers over 300 brands and more that 16,000 products, which include; makeup, skincare, fragrances, hair products and more. Too Faced, Chanel and Estee Lauder are some of the popular high-end labels sold by this department store. If you’re looking for high quality and luxurious brands like the ones famous celebrities like Kendall Jenner own, then Sephora is the perfect place.
While Sephora is known to be pricy due to the top-quality products they “provide shoppers with the opportunity to join its rewards program to earn point and other perks” (Sephora.com). One of the benefits is points that never expire, you earn one point for every dollar you spend, once the customer …show more content…
They also offer the points system, one point for every dollar you spend, but you must use those points within a year because they expire every twelve months. Instead of receiving rewards with the points, you can exchange you points for coupons.
Ulta’s workers offers customers to try out their electronic beauty tools and will give customers the help they need if they’re asked too, but they don’t really focus on satisfying the customer and helping then find the right item they need. The employees are also not that educated and seem like they don’t have a lot of experience in the makeup field.
Sephora and Ulta are viewed as major competitors because they are both well-known cosmetic beauty stores. Many argue that Sephora is the top-notch due to its high-quality cosmetics and customer, but others argue that Ulta can offer similar products for cheaper. Both have distinctive qualities that make each