Luxury good

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    Gucci's Luxury Goods

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    Luxury goods have not always been as prevalent as they are now, in today’s growing consumer market. There are a few leaders in the luxury goods industry, including Gucci; who opened its first store in 1923 in Florence. The business was owned by Guccio Gucci who sold luggage imported from Germany and offered repair services for leather goods. Gucci began to flourish in a booming economy thanks to post war prosperity; Guccio Gucci began to create his own designs using leather. In 1953 Gucci opened its first store outside of Italy in New York City. As the US economy boomed Gucci began to open up stores in major cities throughout the US. There are many rivals in this industry that compete with one another, 35 firms in this industry comprise 60% of the market. The bargaining power of buyers in the market is moderate as none of the distributors are likely to integrate backwards. The bargaining power of suppliers is relatively low as they are mostly smaller artisans. The threat of substitutes are low as well as the only substitutes are knockoff imitation products. GENERIC STRATEGIES/ COMPETITIVE POSITIONING Gucci was one of the larger luxury goods companies through the ‘70’s and 80’s, however as the 1990’s came they began to lose market…

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    more trendy and popular now such as Michael Kors, Kate Spade, Armani Exchange, and Fossil are also entering into this race of luxurious styling products. A race that began when the financial crisis a few years ago led to a tremendous decline in sales primarily here in the U.S., Japan and Europe. Since then the competition grew stronger specially in new emerging markets that include India and Southeast Asia. The threat of new entrants and rivalry among existing companies are the two main…

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    Kayla Blazier 10/20/15 Case Study: Louis Vuitton Introduction Louis Vuitton is an international personal luxury goods company that is headquartered in Paris, France. In 1987, the company merged with Moët Hennessy to form LVMH group. They operated 5 main businesses: wines and spirits, perfumes and cosmetics, fashion and leather goods, watches and jewelry, and selective retailing. Like most companies, LV suffered from a slow growth rate during the economic recession in 2008. However, the economy…

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    INTRODUCTION Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses. Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…

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    Diesel Case Study

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    This states that the market isn’t new but highly competitive which means Diesel has to always be up to date on competitors and make sure they are one step ahead. Diesel is a luxury brand, their price ranges from $ 100-400 which means it falls in the expensive section. In a highly competitive market if other brands like Levis cut down their prices, it poses a threat for Diesel as they further could lose a chunk of market share. Conclusion- Diesel could work on its…

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    Case Study: Lululemon

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    Both companies’ products are comparable in prestige, value, and perceived luxury. LVMH and Lululemon have very high price points, in comparison to their general competitors’ prices. The following statement is true for both companies: as price increases, demand increases. Distribution centers for both LVMH and Lululemon are limited, so as to provide complete control over where and how each product is sold. Promotion by customer involvement and word-of-mouth is effective for LVMH and for…

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    pressure to buy luxury or brand name goods, but Steinhauer suggests this pressure is less from their neighbors and more from aspiring to celebrities, which is an unattainable goal for most. Additionally, there is a widening income gap which creates further obstacles for emulating or becoming a part of the upper class. The luxury market is expanding to meet middle class desires in order to create affordable luxury to give the middle class a taste of exclusivity. For many this affordable luxury…

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    Internal Analysis Of LV

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    the brand in order to motivate their staffs to keep offering high quality services to the end-user continually. - Procurement LV owns their in-house designer and manufacture in order to have fully control on production. There are around 17 leather goods manufacturing houses mainly located in French and the rest are in Spain & US while they also purchases raw materials from suppliers from all around the world. - Technology development…

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    Lastly, the metal components that make the Breezy’s Leather Goods products will also be brand-specific. Some product metal components may include zipper, buckle, snaps, and logo placement. These simple components can be used to differentiate specific collections. The small detail components are significantly important because notice the chart below that the luxury segment has been growing fast within the past 15 years where leather accessories is approximate 80% higher and also the aspirational…

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    1969 was a year with a distinct economic, social, political, and intellectual atmosphere. After the end of World War II in 1945, the US experienced great economic prosperity lasting until the 1970s where sound employment could be obtained relatively easily for both skilled and unskilled work. The affluence this created also caused a baby boom where birth rates temporarily increased, and in 1969, many of those born in the baby boom now made up 8 million young adults going though college. This…

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