Luxury good

Silver Effects on Social Life and Economy Trading by exchanging goods was the way countries had acquired foreign luxuries for a very long time. Mercantilism, the idea that there is a fixed amount of wealth in the world and to increase a country’s wealth, the country must take it, led to European countries exploring other parts of the world for “God, gold, and glory.” As a result, European countries started to colonize lands in the Indian Ocean and Latin America to gain control of trade routes…

Tod’s Group was established in 1978 by Diego Della Valle. It is an Italian company that produces luxury accessories and apparel for men and women. The Company has been operating in the luxury sector under its brands, TOD'S, HOGAN and FAY, and one licensed brand, ROGER VIVIER. It is present in 35 countries with 257 stores worldwide including large flagship stores in Japan, Europe, China, Malaysia, US, Singapore, Australia, Hong Kong and Indonesia. Diego turned this company from a family run…

Abstract This case study that makes a long-term 5+ years policy and strategy recommendations to the Vera Bradley company. Vera Bradley founded in 1982 by two friends, Barbara Bradley and Patrick Miller. The company operates in the women’s luxury handbag in the accessories industry. The company is focused on women’s distinctive fashion needs. The company generates revenues in two segments, are direct and indirect. Direct revenues include brick-and-mortar retail stores and e-commerce. Indirect…

Gucci, Dolce & Gabbana, and Versace are some of the most famous Italian fashion houses that have resonate globally for its luxury goods throughout the last century. Their authenticity in products, differentiation in style, quality of luxury goods and expertise in the field has made them stand out in the fashion industry and led to serve as inspiration source to other designers internationally. The fashion industry evolves to continuously and requires to quickly come up with new trends and ideas…

Nowadays, the consumption ingrained influencing the modern human society; there are several ways to explain the circumstance. Fiske states that “It is also worth nothing not only that the pleasures of control are found in the ownership of commodities through which people can create or modify the context of everyday life and thus many of the meanings it bears, but also that the consumer’s moment of choice is an empowered moment” (Fiske, 2011). Consumption, which is the foundation of continuing…

subtle details like color scheme, setting, and strategic placement of the brand name are used to appeal to consumers’ underlying desires for popularity or success and this make the product more enticing. These trends are especially prevalent in ads for luxury items, which carry with them a mystique of sorts in addition to their practical function. Two major high-end fashion houses, Dolce & Gabbana (D&G) and Marc Jacobs, both regularly advertise their wares in magazines such a Vogue. Aside from…

highly fashionable design capabilities that enhance the desires of consumers and increase sales (Cachon and Swinney, 2010). As a fast growing fast fashion brand, Zara is “the most innovative and devastating retailer in the word”, called by the luxury goods maker LVMH’s fashion director (Gallaugher, 2008). I will use Zara as a case to inspect fast fashion’s remarkable innovation for the whole fashion…

a) Briefly describe the background of the company. Sephora is a cosmetics brand chain store founded in French by Dominique Mandonnaud in 1970. In 1997, Sephora owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group. Sephora sells a broad category of products from more than 100 brands and its private label including skincare, color, fragrance, body care, smile care, and hair care. Today, Sephora is the leading chain of perfume and cosmetic retailers worldwide. It…

agreements in Japan & globally. Reinvented itself from a mere manufacturer to lifestyle brand: Burberry’s management has made smart decisions in investing in revamping its brand as well as expanding it. The company started offering trendy fashion goods along with its regular products. Over the years, Burberry’s design has become prestigious, serving as an icon of cult status, class, tradition, and…

Finding the right gown to wear in your special day just got a little bit easier. The new Beloved line by Casablanca Bridal provides a range of romantic and ethereal bridal dresses that are sure to suit any bride’s style. Officially launching in Fall 2016, the Beloved line will already be available in stores as of July, offering brides-to-be a beautiful line of affordable, high-quality bridal gowns. The Beloved line was designed to complement Casablanca Bridal’s existing lines: the original…