While Gucci is Gucci, Supreme Reigns Supreme
Gucci, the staple luxury clothing brand among the rich and famous around the world. Supreme, the streetwear brand for anybody who’s anybody. Gucci and Supreme are two of the most sought after clothing brands in the world right now, and although Gucci is still a very nice brand, Supreme is far better for a variety of reasons. Things such as Supreme’s prices being lower (at retail), the popularity of Supreme with everyday people, and the exclusivity of owning any product from Supreme. From the numbers to the products themselves, there are definitely a multitude of ways in which Supreme is the superior brand between the two.
Supreme’s price points are low at first, but because of the exclusivity and limited amount of their products, they drastically jump to astronomical amounts of money. For example, the retail price of the shirt made in…
with a strong brand name and global presence,and Hermes markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly and the company principally operates 33 production units across France, Japan, Europe (excluding France), the Americas and Asia-Pacific (excluding Japan).
Target market becomes limited as it has less global presence and the digital presence is limited in ecommerce also
3. Gucci - The…
Luxury goods have not always been as prevalent as they are now, in today’s growing consumer market. There are a few leaders in the luxury goods industry, including Gucci; who opened its first store in 1923 in Florence. The business was owned by Guccio Gucci who sold luggage imported from Germany and offered repair services for leather goods. Gucci began to flourish in a booming economy thanks to post war prosperity; Guccio Gucci began to create his own designs using leather. In 1953 Gucci opened…
The house of Gucci, better known as simply which called Gucci, is an Italian French-owned iconic fashion and leather goods label (Gucci History, n.d.). Gucci was founded by Guccio Gucci in Florence in 1921 (“Gucci Official Site – Founded In Florence, Italy in 1921,” 2016). Guccio Gucci had opened a leather products company and a small luggage store in Florence (Gucci History, n.d.). As he spent numerous years by working in London’s Savoy Hotel, he absorbed the English nobility aesthetic and…
Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses.
Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…
Gucci, Dolce & Gabbana, and Versace are some of the most famous Italian fashion houses that have resonate globally for its luxury goods throughout the last century. Their authenticity in products, differentiation in style, quality of luxury goods and expertise in the field has made them stand out in the fashion industry and led to serve as inspiration source to other designers internationally. The fashion industry evolves to continuously and requires to quickly come up with new trends and ideas…
The luxury handbag and leather accessories alone accounted for about $28 billion in 2010 (Thompson, C-77). Leading players in terms of annual revenue in the luxury industry include, Cartier, Hermes, Gucci, and Louis Vuitton. The key forces that drive the luxury brands in the industry include, high quality, brand reputation, creative design, and brand loyalty. Luxury brand goods were divided into three main categories in 2011, haute-couture, traditional luxury, and the growing submarket…
MY PART 1
-the presence of the brand with a strong creative vision
-present in more that 50 countries, in 5 different continents
-long and beautiful history
-considered as being the reviver of the Haute Couture
-a lot of department such as jewelry, Haute Couture, RTW, bags, shoes etc.
-first Couture house to make RTW
-iconic pieces such as “le smoking tuxedo”
-stability in finance with the Kering group
-famous personality such as Cara Delevigne as face of Saint…
3. Internal Analysis
The details of Value Chain model on how LV create values between consumers and the company are generally as below.
- Human Resource Management
To maintain the high end brand position, LVMH group has very high requirements for recruiting. Also, most of the LV staffs are highly paid by the brand in order to motivate their staffs to keep offering high quality services to the end-user continually.
LV owns their in-house designer and manufacture in…
was to open in New Delhi in a few months. Built by DLF Ltd. The countries leading real-estate developer, Emporio, as it was to be called would have a total retail space of 350,000 square feet. The luxury mall would accommodate 130 marquee brands of which 70% were global brands like Dior, Fendi, Armani, and so many more. DLF also planned to develop luxury malls of similar size and scale in five other Indian metros being Mumbai, Kolkata, Bangalore, Chennai and Hyderabad over the next five…