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    Recently, the report of Brandsvietnam has showed that the annual sales of cosmetics market in Vietnam reached about 702.4 million USD in 2015. Based on high economic growth rate and need for appearance enhancement, the cosmetics sector of Vietnam has been believed to have a significant potential growth recently. Vietnamese women are willing to pay a lot of money for mid-end and high-end cosmetics. Besides, they are also more cautious of the origin of the products than ever because the market is…

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    Unna Monologue

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    As I wake up listening to the birds chirping I thought to myself what it would be like to be outside of the house and to make new friends. I had just moved into a new house with amazing foster parents. I just started going to a new school in New York City and the school was named Napoleon Academy. I had a hard time finding foster parents that would want to adopt me. Now, I have great foster parents named Bob and Rue. They are pretty rich if you ask me comparing to what my other parents provided…

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    H & M Vs Zara Analysis

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    H & M and Zara achieve business objectives with the marketing mix which consist of the 7 p’s. However, at present, H&M is known to be the highest valued with the most fashion in Europe valued at 13 billion euros while Zara valued at 7.8 billion. Both H &M and Zara are globally known but in terms of the experience of the shopping of their products are extremely different. Comparison of the Marketing Mix with Zara and H & M H & M Marketing Mix (7 P’s) Zara Less expensive than majority of the…

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    Kardashian Krazy The Kardashian family is one of the most famous families in today’s generation. They may not be famous for being book smart, but they have used their many other assets to build an ever-growing empire. Kim Kardashian is well known for wearing tight fitted clothing to show off her curvy body. Khloe Kardashian is known for being direct and honest as well as always sticking up for what she believes in. Kourtney Kardashian is a known for always putting her and her children’s needs…

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    Saint Laurent

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    According to the statistics, the rebranded Saint Laurent demonstrates strong sales with a growth of 12% on a comparable basis shown in the third quarter of the 2013 financial year. This growth is 4.9 percent higher than the average growth (7.1%) of the luxury division in Kering. The 15% increase in sales in SLP’s direct operated stores is also higher than the Kering average ‘up8%) (Kering Financial Report,…

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    they wanted Trussardi to be perceived not only as a luxury brand but also as a brand with a very distinctive…

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    Victoria Beckham

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    Introduction Victoria Beckham is a relatively new luxury fashion brand, which was founded in 2008. Headquartered in London, the company has approximately 500 stores in 60 countries all over the world (Company profile n.d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in…

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    Mallorie Dunn Fashion

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    outselling the mediums and smalls,” said Loren Kozuch, the head of merchandising at a prominent clothing company for young adult women. But when 34 percent of teen girls report to buy plus sized clothing (a statistic that has doubled since 2012), the increase in retail options should not come as a surprise. It is more surprising that it’s taken this long. Mallorie Dunn’s fashion education at was far from inclusive. Dunn graduated from the Fashion Institute of Technology, ranked the 5th best…

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    Gianni Versace Death This historical marker will be placed at the main entrance of the Gianni Versace mansion. This is the perfect spot because the mansion is already recognized as an important place due to the historical background, but no historical markers are present. Gianni Versace was one of the most famous fashion designers in the 80s and 90s. Unfortunately Versace was assassinated by a gunshot in front of his mansion located in South Beach, Miami. Even after his death Versace…

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    Steven Meisel

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    Throughout this report a comparison will be made between a Steven Meisel editorial entitled ‘Best evening buys’ for American Vogue, 1982 and ‘Asexual revolution’ also lensed by Steven Meisel for W magazine’s October 2004 issue. Image 1, 2016 (2000) Steven Meisel - photographer - page 5. Available at: http://forums.thefashionspot.com/f71/steven-meisel-photographer-243643-5.html (Accessed: 26 April 2016). The first ‘Best evening buys’ is a simplistic editorial, featuring models wearing doll…

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