Breezy's Leather Goods Case Study

Lastly, the metal components that make the Breezy’s Leather Goods products will also be brand-specific. Some product metal components may include zipper, buckle, snaps, and logo placement. These simple components can be used to differentiate specific collections. The small detail components are significantly important because notice the chart below that the luxury segment has been growing fast within the past 15 years where leather accessories is approximate 80% higher and also the aspirational luxury now represent over 60% of the luxury market (“Fashion & Leather Goods,” 2009, pp. 55).
Breezy’s Leading in Luxury Leather Goods Market
While Breezy’s Leather Goods may start as a small retail and manufacturing business, it stands apart from its …show more content…
This includes the development of the leather goods product itself, the sourcing, and the manufacturing. In addition, Breezy’s Leather Goods responsibilities would be to promise and guarantee high quality products for the customer as well as devotion to the creativity of the brand. This is why strategic marketing is necessary to maintain as well as update the product lines for profitability. Another responsibility is that Breezy’s will need to sharpen its focus to successfully compete in the marketplace. Beginning to provide the target market with the best way to communicate the value of Breezy’s products to the market. Breezy’s Leather Goods will begin by having some simple goals such as increasing revenue, having well established prices, new product introduction, and increasing web advertisement. After a couple years, Breezy’s could increase revenue by several methods such as increasing the price of products, increasing awareness, and new product innovation. As mentioned before Breezy’s would introduce the product extension of Breezy’s Footwear. Therefore, Breezy’s would maintain brand integrity, limit availability, and yet maintain and increase the