Swiss watches are one of the finest watch industries in the whole world. Behind their backs stands a deep and full of experience history that lasts for many centuries. Swatch watch industry provides and covers accessories’ for every social class from poor to rich. Starting from the cheapest and world best-selling “plastic watches” Swatch and ultra-expensive luxury class watch Patek-Philippe. Switziland exports 95% to the world (Swissworld.org, 2015). Swiss industry today faces a lot of challenges and future perspectives.
Switzerland was never a true watchmaker. Before, in the 14th century the pioneers at this industry were German, Italy, England and France. More than for 200 years they were producing luxury watches. Only at the second half …show more content…
No other company in the world is able to produce the same quality, luxury watches with movements that are accurate and sometimes almost impossible to recreate. This makes Switzerland watches so popular and trendy. In 1989 Patek Philippe created a masterpiece that consists of 1728 parts with 9 years of creation that was sold for 6 million later (Tarantola, A., 2013). People who buy Swiss watches pay for quality and status they receive from obtaining them. If you need superior quality, luxury product and just an amazingly unique watch- Swiss watch is probably your …show more content…
The income and GDP in China is growing fast and for the long period. 30.7%- is the share of Swiss watches exported to China and is expected to grow in the close future. Only on the second place on the export table goes USA with the share of 10.3% and is also expected to grow (Feubli, P., 2013). These are the two big markets where the Swiss market is seeking opportunities. Of course these are not the only markets that contribute products of a Switzerland but the biggest ones. A rapid increase in export share is expected to grow in Russia, Mexico, Ukraine, India and South Korea due to the forecast made in 2012, but considering the fact of Ukraine and Russian conflict it is hard not to agree that the export number of Swiss watches to these two countries only
Switzerland was never a true watchmaker. Before, in the 14th century the pioneers at this industry were German, Italy, England and France. More than for 200 years they were producing luxury watches. Only at the second half …show more content…
No other company in the world is able to produce the same quality, luxury watches with movements that are accurate and sometimes almost impossible to recreate. This makes Switzerland watches so popular and trendy. In 1989 Patek Philippe created a masterpiece that consists of 1728 parts with 9 years of creation that was sold for 6 million later (Tarantola, A., 2013). People who buy Swiss watches pay for quality and status they receive from obtaining them. If you need superior quality, luxury product and just an amazingly unique watch- Swiss watch is probably your …show more content…
The income and GDP in China is growing fast and for the long period. 30.7%- is the share of Swiss watches exported to China and is expected to grow in the close future. Only on the second place on the export table goes USA with the share of 10.3% and is also expected to grow (Feubli, P., 2013). These are the two big markets where the Swiss market is seeking opportunities. Of course these are not the only markets that contribute products of a Switzerland but the biggest ones. A rapid increase in export share is expected to grow in Russia, Mexico, Ukraine, India and South Korea due to the forecast made in 2012, but considering the fact of Ukraine and Russian conflict it is hard not to agree that the export number of Swiss watches to these two countries only