Diesel Case Study

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Introduction
Diesel is an Italian based design company known specifically for their high priced jeans. It was started by Renzo Rosso ; he believed that being different is normally the key to success. The brand name “Diesel “ was chosen because it is an international word , it is pronounced the same everywhere in the world hence claiming their difference but unique spot in the fashion market. As Russo says “Diesel,”“is an international brand—very trendy, very young and very cool. Diesel employees enjoy ultimate creative freedom. Their advertisement campaigns are completely distinct from the rest due to reasons like they do not take stars to promote themselves. They want to people to be attracted to their brand not because of a certain celebrity
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Not being able to be innovative with jeans as it is already such a predominant product tends to make their marketing strategies boring as people would say due to the fact that it’s just a pair of jeans.
Opportunities -
There are a number of opportunities Diesel has being in the market of high end products, with social media at such a height achieving market gains for companies , Diesel needs to approach by the corporate social responsibility way to target more costumers and create higher market gains for themselves. For example customers could give suggestions about green campaigns on their trademark website in order to look into environmental protection activities. This makes customers think in the other direction presuming that diesel does actually care about the environment and wants to make the planet more greener.
Another opportunity held by diesel is the idea to tap into new markets by introducing anything other than clothing. For example Diesel could introduce new perfumes that go along with their jeans hence attracting customers towards it and indirectly increasing their revenues as well
Threats
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This states that the market isn’t new but highly competitive which means Diesel has to always be up to date on competitors and make sure they are one step ahead. Diesel is a luxury brand, their price ranges from $ 100-400 which means it falls in the expensive section. In a highly competitive market if other brands like Levis cut down their prices, it poses a threat for Diesel as they further could lose a chunk of market share.

Conclusion-
Diesel could work on its SWOT by either targeting different sectors of the world differently by culturally changing adverts suitable to that specific place. It helps show variety and adaptation easily and makes people feel likes it’s their own personal brand. In my opinion the price factor attached to Diesel jeans is quite hefty, they could target a wider audience if they introduced a collection providing a good quality but at a reasonable price. To conclude, today Diesel is no longer a mere denim brand, but a label that is respected in the world of high fashion (Marinovic.S,

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