Co-branding

house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint Laurent WEAKNESSES: -not improving their e-commerce -their branding is unclear because of the rebranding OPPORTUNITIES: -emerging in BRICS countries -being a part of CSR activities to give a new image to the brand identity -develop e-commerce…

The DAGMAR model assumes as other model of hierarchy that consumers travel through stages in an ordered sequence as shown in figure 4.1. Therefore marketers need to understand if the awareness of the brand in the target market is very little, focusing on the other objectives may not a good strategy. Figure 4.1: Stages in DAGMAR model Source: http://3.bp.blogsport.com Under the DAGMAR approach specifies the qualities of good objectives. The good advertising…

Relationship marketing was how the Consumer Experience Tourism (CET) was originally evolved as an attempt by the marketers to corroborate bonds between brands and consumers. More broadly, Mitchell and Orwig (2002) have suggested that `consumer experience tourism' (CET), can include increased brand loyalty, greater understanding of the product, reinforcement of brand image and increased word of mouth about the product and the visit. The elevated level of personal product involvement (such as…

Introduction The name Nivea signifies a well-established brand in high quality beauty and skin care products. As noted by (Hansen, 2001), it is part of a wider range of products sold or produced by Beiersdorf which traces back its history in 1882. Since its inception, Beiersdorf has grown to become a major player in the global beauty and skin products. This has been facilitated by the company’s goal of making the products available to customers irrespective of their place of residence. To…

Sustain Competitive Advantage 1) There are several ways a product can be developed to sustain competitive advantage. The most important way is to have a real intellectual property. By having a genuine intellectual property means that the product’s value is protected and unique. For example, if Jaguar wants to outshine and have the first mover advantage, their hybrid engine needs to have a certain technology which is not able to be copied by other competitors, thus giving them the upper hand.…

There is an extant literature on the role of endorser-product congruency (e.g., Kamins and Gupta 1994; Misra and Beatty 1990; Till and Busler 2000). The congruency or "matchup" hypothesis literature suggests that "endorsers are more effective when there is a fit between the endorser and the endorsed product" (Lynch and Schuler 1994; Till and Busler 2000). Global internet and endorsement in advertising Berger believe that the global internet has dramatically magnified the global quest for fame…

In simple words a brand is a name, term ,logo ,design, symbol or combination of them that identify the seller and differentiate them from other competitor brands not only this brand refers to something that has created consciousness, status and fame in the marketplace For me brand is not very much important but it helps in identification of goods using lesser time thus no wastage of time occurs. In our country brands have somehow become important in identification of standard of living it…

Smart Roadster – A Smart Deal The vehicle being observed in the video above appears to be the most sophisticated version of luxury. Such vehicle not only looks good in fact they appear to offer an appropriate piece of luxury to the owner. As you can see, the name of the vehicle being Smart roadster is just not smart in terms of its identity, in fact the vehicle offers a great deal of luxury as well. The vehicle has been captured closely in terms of its exteriors and you may see every detail…

2.1 HOTEL BACKGROUND The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta…

Power is a strong word that can represent many aspects. Not only can it be defined by wealth and popularity, power can also be defined the ability to do something in a particular way, which can also lead to be able to control other’s opinions and perceptions. Therefore, power is a vital element to the society. However, power can lead to either positive or negative influences. These influences are portrayed in the novel “Animal Farm” and the graphic novel “Marked”. Written by George Orwell,…