Brand loyalty

4. PVCC already has a somewhat large product line, however, there is always room for improvement. There are 4 ways to expand the product line Upward stretch, Downward Stretch, Fill-out strategy, Two-way stretch. In this instance, I do not recommend downward stretch as to a large extent degrees are a prestige product. In essence where you get a degree matters to future employers. If PVCC makes new courses at a lower price questions be raised about what makes those classes worth less, why the…

Product strategy Audi automobile company is one of the most luxurious in the world, known well for its innovation, safety, good quality and of course luxury. Audi have a very specific product strategy. As a worldwide brand, Audi makes it their mission to create many classes of luxury cars in order to suit every possible taste and preference from the customers who know what they want and those who are unsure. Audi has a wide variety of products that can fulfill the desire of any customer’s needs…

of the consumers. Price bundling strategy might with UGGs as the brand is launching new products in menswear, slippers, etc which can be packaged and offered at premium price (Kumar, 2007). Factors contributing pricing strategy Size • The market for footwear is around US$113.6 billion…

Harley-Davidson’s Business Strategy Harley-Davidson generates 88 percent of its revenues from a single business area, the Motorcycles and Related Products, making it a low-diversification strategy. From its emphasis on quality and customer experience, it appears to be using a focused differentiation strategy, targeting a narrow market of high-end customers who are willing to pay a premium price for its products (Hitt, Ireland, & Hoshisson, 2015). By targeting exclusively on the heavyweight…

able to capture significant market share. While its competitors are focusing their resources on satisfying the needs of professionals and celebrity endorsers. Under Armour has positioned itself as the brand for the for the every-day athlete. Under Armour recognized the value behind developing brand loyalty in the youth, because it will transition to adulthood. So Under Armour has taken the initiative to become a major sponsor…

Sir Jack Cohen built a private company into international household retailer by aggressively expanding the brand. But at what risk, to create net external value. The dominance of supply and ability to deploy resources. Jack Cohen started selling groceries from a stall in the East End of London in 1919 effectively to opening his first Tesco grocery store ten years later. After the medal war, Tesco Stores entered the stock exchange market making it one of the largest supermarket chain stores…

Amancio Ortega with his ex-wife, currently Europe’s richest man, with net worth of $67 billion. Zara is a popular Spanish clothing brand that uses a bespoke marketing strategy (i.e. high levels of customisation) based on the customer’s needs and requirements to achieve its business goals. Consequently, Zara has become Spain’s and the worlds well known fashion brand. 2. NATURE OF THE PRODUCT, ZARA CLOTHING: The rapid change in the global technological world, clothing and fashion wear is the…

utilise certain factors and benefit. Threats are an element which can be perilous for the product and trouble the brand. Cadbury may enjoy certain strengths and opportunities but at the same time falls back due to weaknesses and threats.(Colgate n.d.) Strength : Cadbury is internationally recognised and holds a strong brand name. They were founded over 175 years ago and enjoy high brand equity. They serve over 50 countries and have products like dairy milk, flakes and creme egg in their…

With more brands on the market than ever before, it is increasingly necessary and at the same time challenging for firms to differentiate their brands from competitors (Keller & Richey, 2006). Fashion brands in particular need to pay special attention to this matter because often there is little difference among many brands’ apparel products on the market. In addition, fashion brands are highly symbolic and self-expressive, reflecting a consumer’s lifestyle and values (Hameide, 2011; Kim, 2000).…

One of the most competitive threats that Burt’s Bees competitors pose is their big advertising budgets. Since the budding of Burt Shavits and Roxanne Quimby’s relationship in the 1980s and the creation of what is now known as Burt’s Bees, the company’s advertising strategy held more of a personal approach. Unlike their competitors multi-million dollar advertising budgets that would boost sales expeditiously, the early days of Burt’s Bees consisted of word of mouth, distributing products at large…