One of the most competitive threats that Burt’s Bees competitors pose is their big advertising budgets. Since the budding of Burt Shavits and Roxanne Quimby’s relationship in the 1980s and the creation of what is now known as Burt’s Bees, the company’s advertising strategy held more of a personal approach. Unlike their competitors multi-million dollar advertising budgets that would boost sales expeditiously, the early days of Burt’s Bees consisted of word of mouth, distributing products at large fair events, and eventually branched into gift shops; which slowly grew sales to $3 million by 2002 and a loyal customer base. However, after Quimby opted for an investor in late 2003 and selling 80% of the business, the company became more aligned,
