Brand loyalty

Abstract Patanjali Ayurveda Limited is an Indian brand of Ayurvedic, herbal and wellness products. It is one of the fastest growing FMCG Company which has turned out to be most disruptive force in the Indian market (Kumar, 2016). It has exponentially expanded its product portfolio across the wide range of FMCG products. There are 15000 exclusive retail outlets, 3000 Patanjali chikitsalaya kendras and other retail chains for the wide range of products (Pandey and Sah, 2016). The increased…

Chennai. The Dounut Baker is also one of the global franchises whose core product is doughnuts. Today, it has over 21 outlets, all situated in Banglore and Kolkata. Mad Over Doughnuts have 38 outlets all over the country. Not only have the foreign brands started to establish itself in India. There are Indian companies like douse house which are also ready to give tough competition in the…

as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. •…

production at its factory located in Kalurghat, Chittagong. Over many years the company has promoted many brands at a reasonable price and took over the heart of the people of Bangladesh. Today they are proud to present our products in the majority homes of this country. Unilever Bangladesh limited is in the market leader in the 7 of the 8 categories within which it operates, with 20 brands spanning across Foods and Home & Personal Care. In the past four decades, Unilever Bangladesh has been…

In 2011 Nosh introduced their VIP card to encourage and promote loyalty. “We have a brand that people don’t mind carrying around in their wallet Bowden, S. (2012)”, once commented Beuvink. “You might get the odd comment that you are earning too much if you shop at Nosh, but the brand certainly has positive connotations, Bowden, S. (2012).” The card allows the tracking of customer purchases – the same as Progressive use with…

advertisement efforts. • Focus on private labels: It should tie-up with supermall chains and provide goods for their private label. The market share of private labels has increased from 6% in 1970 to 21% in 1978. • Leverage brand recognition: The company should use its brand recognition and popularity to regain its market share and improve its sales in the region. • Decreases integration: With market becoming efficient, there is not much asset specificity and the transactions are standardized,…

in-person window shopping to online browsing, consumers are looking for discounts and unique products. To aid their search, 52% of buyers say they use social media when holiday shopping to locate product deals, read customer reviews, and learn more about brands. Social media gives your company the opportunity to build real relationships with shoppers. One tweet can possibly entice customers to pay attention to your products and services. Build a worthwhile social media campaign. Try the four…

communication brings us and that is that marketers if they know the intercultural communication well enough verbally and nonverbally, they will be able to market and advertise a brand not only in one culture but in many different ones. As the Coca Cola company has done very well in the past years, that is why it will be the central brand of the comparison of three advertizing in three different cultures. In what…

making them new in compared to other firms that are found in the same sector. Tectona has very minimal publicity and presence in the market. Tectona’s lack of publicity and brand awareness has caused them to lose out customers to stronger competitors. The current GM sees this as a challenge and he plans on increasing Tectona’s brand awareness to reach out to at least 20% of their current customers. • Technology : As Tectona is relatively new in the business, we are to invest more in patents…

First, the organization can consider a multiproduct branding approach. This would entail the organizations assign one name to all healthcare facilities the organization operates (Berkowitz, 2011, p. 277). This approach can enhance consumer loyalty and can promote acceptance of new services if the name is associated with quality healthcare. However, this strategy has an array of risks. For example, new services will be heavily scrutinized. Therefore, new services must meet the expected value…