Patanjali Ayurvedi Case Study

Improved Essays
Abstract
Patanjali Ayurveda Limited is an Indian brand of Ayurvedic, herbal and wellness products. It is one of the fastest growing FMCG Company which has turned out to be most disruptive force in the Indian market (Kumar, 2016). It has exponentially expanded its product portfolio across the wide range of FMCG products. There are 15000 exclusive retail outlets, 3000 Patanjali chikitsalaya kendras and other retail chains for the wide range of products (Pandey and Sah, 2016). The increased competition among firms necessitates them to constantly enhance their product in terms of its features, cost, timely delivery and services. Thus, firms are using supply-chain management as a tool for gaining competitive advantage and customer satisfaction (Lambert et al., 2005). Competition is no longer between organizations, but among supply chains (Rampier and Bala, 2012). Patanjali Ayurved has risen amidst this competition riding on innovation, alternate marketing
…show more content…
It contributes to higher operating margins. But the margins offered are 4-6 percent lower than the competitors and in addition the products are less costly (Khanna, 2015). Patanjali Ayurveda's products are sold at a price of 15% - 30% lower than that of competition. (Singh and Gopal, 2016) Like other FMCG companies, Patanjali has recently tied up with Future Groups to enter into market through Big Bazaar Retail stores. This will be advantageous as it will attract more customers (Khanna, 2015). Thus this paper shall trace the journey of the brand and explore the supply chain that has brought it into the league of reputed FMCG brands.
The paper will discuss the review of literature of supply chain management, Research Methodology and the Timeline of the research paper. Further the research methodology and timelines are mentioned. The study will examine the highly inter-related aspects in the supply

Related Documents

  • Great Essays

    Strategic marketing helps create products and generate services which are providing maximum chances of growth and profit making opportunities. Strategic marketing helps in; • Product development: Proper marketplace research, target customer and their requirements, what other competitors are doing and establishing ground for product development, is how marketing strategy leads to growth and…

    • 1478 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The importance of market research is that you can use tools of marketing campaigns (questionnaires, meetings, discussions, messaging) to reach a wide audience of customers, reduce the timeframe within which your product/service reaches the customers, investigate current and future needs and expectations of the customers, and achieve higher customer satisfaction. Business Growth. As due to market researching your sales tends to an increase and your customer management gets better, your company gains an opportunity for further business growth and development. You can use market research to find gaps in markets, assess new opportunities, develop new products and services, assess market potential and diagnose strengths and weaknesses or pros and…

    • 732 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Paddini Case Study

    • 1860 Words
    • 8 Pages

    Bargaining power of buyers Cannot be deny that, bargaining power of buyers for Padini is High as there are many competitors in the same industry. Padini has the same customer base as its competitors (Essay, 2013). Therefore, customers are able to switch to competitors� brand easily. When users switch from one product to another they are clearly indicating either that the original product is no longer satisfying their needs or that another product being offered by a competing firm is more attractive (Xavier and Ypsilanti, 2008). Besides that, the rising level of incomes and variety of brands and labels in the industry have resulted that consumers is more focus in their needs and preferences (Kenanga Research, 2013).…

    • 1860 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Through the years, GE has continually developed campaigns emphasizing the stimulation of more creative, innovative, and out of the box methods and approaches, creating a “leap in value” above and even beyond its competitor’s capabilities. This innovative nature of the company has also given GE Power a decent market share within the industry in the present, as competition in terms of the provision of energy is becoming fiercer with the entrance of Asian…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    While recruiting highly skilled employees may require higher costs, but the cost increases, the benefits are increasing also. Overall, the company will make more money if it is recruited to highly skilled employees. In the management of the most common functional strategy is a financial strategy, marketing strategy, production strategy. Financial strategy: It is necessary to reflect the principles of enterprise strategic management requirements, but also follow the basic rules of corporate financial activities. Marketing strategy: To understand the purpose of business, grasp the market opportunities, thereby promoting sales.…

    • 1150 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    This operational strategy involves the creation of new goods and services, typically designed due to innovations in technology and based on the tastes and preferences of a businesses identified target market. There are various steps in this process such as; the initial concept idea of a product, a cost-benefit analysis, the creation of the product, and finally, market testing to gain feedback and an understanding if further changes are needed. An innovative product enhances a customer’s perception of the product, vital to success in the contemporary competitive business landscape. The new product would be viewed as a superior product, differentiated from previous models or rival products through its higher quality. This differentiation would promote businesses sales and increase the business market share, in turn, increasing profitability levels.…

    • 1487 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The eight ratios analyzed were all good or above average in its industry. The current ratio was good, however not the best in the industry. The primary reason why it has more current liabilities than it does current assets is because the capital used to buy wholesale products and sell retail are used heavily to keep the business booming. Many customers are constantly shopping in Wal-Mart, and this need has to be met with enough inventories. The quick ratio which measures short term obligations, suggests that Wal-Mart is capable to pay its creditors and has above average number than the industry.…

    • 1883 Words
    • 8 Pages
    Improved Essays
  • Decent Essays

    Creates opportunity for other initiatives. To continue to effectively service the loan portfolios. This will provide future loans approval to develop and invest in projects. External Environment: SWOT ANALYSIS - THREATS The current business strategy of Grace Kennedy is to evaluate and monitor group performance in order to achieve the strategic goals of the Internal Processes, Financial objectives, Customer satisfaction and Learning and Growth Objectives (GraceKennedy.com, 2014). STRENGTHS SUPPORTING EVIDENCE EFFECTS PLANNED INITIATIVE • Global competition Major competitors may enter the manufacturing industry and targets market segment Increase competition may arise for the market segment's growth.…

    • 994 Words
    • 4 Pages
    Decent Essays
  • Superior Essays

    Executive Summary Hagen Style is a direct marketing company that successfully used the direct selling operation strategy through its representative to sell its products. Over the years, the company made its mark in the market and has developed one of the best warehouses with excellent packaging systems for products with the best technology available. As for the transportation and distribution system, the company became one of the best order fulfillment operations in the world. However, from a competitive analysis, the competition has grown and developed as they adopted new operations strategies that brought in more profits and accommodated a variety of orders. Therefore, Hagen Style needs to develop its operations strategy in order to reach…

    • 918 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    HUE starts with a focus on the customer experience and then moves into the deployment of rapid prototyping and other design principles, which support faster cycle times and lead to an increased customer value and loyalty (Honeywell, 2016). The targeted focus of these types of tools propels Honeywell’s strategy to the next level and displays the type of superior infrastructure needed to continue to be a…

    • 769 Words
    • 4 Pages
    Improved Essays