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and how expensive the products can be, it is amazing the fan base and loyalty behind Apple products specifically. As investigated above, there is no reason Apple products are priced the way they are except for consumers still buying the products despite the price. Barclay Ballard states, "Apple has cultivated a sense of brand loyalty that most companies can only dream of." Most of Apple 's customers have owned Apple products before and have no plans on switching companies nor look into the other…

APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010 APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Thursday, January 28, 2010 ©2010 Shane R. Mittan Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College…

An individual should look at his or her personal values, organizational values and ethical values come into play in the decision-making process. One of my personal values is that of trustworthiness. To honor that value, I tend to be very honest and forthright, to the point where I am apt to divulge information to a client that…

The Apple iPhone is an innovative way to search the web, communicate, and navigate through life. The day I got my iPhone changed how I viewed technology. The simplicity of such a small device seemed like a dream; it allowed me to share all my information between my MacBook, iPad, and iPhone, making it easier to complete homework, check my email, and communicate. I enjoyed the ability to speak to Siri and receive an instant update of all my notifications or GPS to the nearest gas station with…

Apple released the Apple Watch in June of this year. The Watch is currently in its infancy, and it appears doubtful that it will be as revolutionary as the first iPhone was. The first-generation Apple Watch has just been released, while comparatively, the iPhone is on its 10th iteration. The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple…

The Taiwan-based Hon Hai Precision Industry Co. or better known as Foxconn has been accused of violating labor rights of workers for many years and the Apple situation is no exception. The employer keeps its hard working people in overcrowded dormitories run by military-like security forces. Because these people work excessive hours, one would expect them to be paid well maybe even overtime but that is not the case. Often hard work goes with no compensation for overtime, which even yet the…

In 2004 Apple gathered a team of 1,000 employees to embark on the highly confidential “Project Purple”. Leading the project was designer Jonathan Ive and Apple CEO Steve Jobs. The original idea was to develop a tablet but Steve Jobs Steered the focus towards what we now know as the iPhone. They collaborated with AT&T (Known as Cingular at the time) and over 30 months spent 150 million dollars developing the iPhone. After a fallout with Motorola, AT&T offered Apple the benefit of developing the…

titled “Forcing Apple to Hack That IPhone Sets a Dangerous Precedent”, Congressman Darrell Issa argues that protecting the privacy of millions of people should be more important that forcing Apple to unlock an iPhone that a terrorist used. Congressman Issa suggests that forcing Apple to create new software to unlock the device will put privacy of millions of people at risk. Congressman Issa writes this article in response to the controversial decision of the court to force Apple to create…

iPhones, television, and many more. The digital media source that I think is the best user friendly and useful is the iPhone by the company Apple. I chose this digital media sours for many reasons. One of those reasons is, it is a “jack of all trades”. You can do many things on an iPhone, and you can even do them simultaneously! On an iPhone you can read books, listen to music, take pictures, and even watch movies! Another reason that I picked the source is because you can do all this at home,…

my field of mobile development, I am going to face obstacles just like in any other profession. Each day I’ll be working in front of a computer, writing and revising code, as well as collaborating with other programmers or clients. It may be hard to imagine work-related catastrophes occurring in such a setting, but one role model of mine proves that they do happen, and such obstacles can be overcome. Steve Jobs was an ingenious developer. He founded the company Apple and was responsible for…