Iphone Swot Analysis Essay

1253 Words 6 Pages
In 2004 Apple gathered a team of 1,000 employees to embark on the highly confidential “Project Purple”. Leading the project was designer Jonathan Ive and Apple CEO Steve Jobs. The original idea was to develop a tablet but Steve Jobs Steered the focus towards what we now know as the iPhone. They collaborated with AT&T (Known as Cingular at the time) and over 30 months spent 150 million dollars developing the iPhone. After a fallout with Motorola, AT&T offered Apple the benefit of developing the iPhones hardware and software at their own headquarters in exchange for 4 years of an exclusive contract to sell the iPhone until 2011. On January 9th 2007 Steve Jobs went to the stage to unveil the revolutionary cell phone. The first two models came …show more content…
Apple has made the iPhone so simple anyone could use yet so elegant that even high paid tech enthusiasts drool at the announcement of a new device. Most iPhone users become loyal to the brand after their first iPhone and continue to purchase iPhones as the new ones come out for release. College students are one of Apples major target markets. They give college students discounts on subscriptions and even provide applications just for note taking. For being such a widely coveted product, they are very easily …show more content…
It could use some more customization and could even have a wider variety of accessories to go with them. Sometimes the updates can get overwhelming but it’s better to have frequent updates than no updates. Some of the applications could use a makeover or just be deleted entirely. All of these problems are just minor flaws that are easy to get over and could even be fixed in a update sooner or later. The hassle of these few flaws is well worth the quality. In my family everyone owns an iPhone, including me. I was a die-hard Android fan (Apple competitor) and never imagined owning an iPhone in my life, but with all of the amazing reviews and hype behind the new iPhone I thought I would give it a shot. I will continue buying iPhones from now on due to the amazing quality and the frequent updates. Androids tend to slow down and stop getting updates within the first year of release, edging you to buy a new Android phone for double the price. So for now on, I’m a brand loyal iPhone

Related Documents