Apple released the Apple Watch in June of this year. The Watch is currently in its infancy, and it appears doubtful that it will be as revolutionary as the first iPhone was. The first-generation Apple Watch has just been released, while comparatively, the iPhone is on its 10th iteration.
The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple originally started in 1976 with basic desktop computers and then laptops 20 years later. It took another 5 years for Apple to really expand into a first major new product area with the iPod, later followed by the iPhone in 2007 and the iPad in 2010, and recently …show more content…
Wearable tech has been a growing concept that is gaining popularity over time. The purpose of this commentary is to examine “To what extent is the Apple Watch successful in extending Apple 's product lifecycle?” I plan to comment on this question by taking a look at Apple’s brand reputation, and how this impacts on Apple’s marketing. I will also examine Apple’s possible extension strategies for the Apple Watch. Finally I will explore the technologies involved in the design of the Apple Watch and explain how Apple plans to upgrade and keep their product …show more content…
Yes it does. It opens the door to several extension strategies, such as to the fashion market. The Apple Watch is only in its first generation and logically will spawn hundreds of new generations before it becomes redundant. The new technology used in the Watch shall be used and upgraded in future versions of all Apple products. Brand reputation like Apple’s permits them to try new things and that is exactly what they are doing with new wearable tech. The Apple Watch also serves as an intro to other wearable tech such as Apple’s own version of Google Glass. Finally it also creates the appreciation that Apple is no longer just a phone or computer company, but something much
The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple originally started in 1976 with basic desktop computers and then laptops 20 years later. It took another 5 years for Apple to really expand into a first major new product area with the iPod, later followed by the iPhone in 2007 and the iPad in 2010, and recently …show more content…
Wearable tech has been a growing concept that is gaining popularity over time. The purpose of this commentary is to examine “To what extent is the Apple Watch successful in extending Apple 's product lifecycle?” I plan to comment on this question by taking a look at Apple’s brand reputation, and how this impacts on Apple’s marketing. I will also examine Apple’s possible extension strategies for the Apple Watch. Finally I will explore the technologies involved in the design of the Apple Watch and explain how Apple plans to upgrade and keep their product …show more content…
Yes it does. It opens the door to several extension strategies, such as to the fashion market. The Apple Watch is only in its first generation and logically will spawn hundreds of new generations before it becomes redundant. The new technology used in the Watch shall be used and upgraded in future versions of all Apple products. Brand reputation like Apple’s permits them to try new things and that is exactly what they are doing with new wearable tech. The Apple Watch also serves as an intro to other wearable tech such as Apple’s own version of Google Glass. Finally it also creates the appreciation that Apple is no longer just a phone or computer company, but something much