First Apple Computer Case

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APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University

School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010

APPLE: A Case Study Analysis Shane R. Mittan, Project Manager

Thursday, January 28, 2010 ©2010 Shane R. Mittan

Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College of Arts & Sciences School of Communication 1903 West Michigan Ave. Kalamazoo, MI 49008 Tel: (989) 339-1688 Email: ShaneMittan@gmail.com Web: http://homepages.wmich.edu/~s5mittan

TABLE OF CONTENTS
I. HISTORICAL OVERVIEW ................................................................................. 2
The First Apple Computers................................................................................................................... 2 Figure 1 (Apple Logo, 1976) ................................................................................................................. 2 Creating an Image
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Sculley solidified his image as Silicon Valley's reigning philosopher-king when he ousted Jobs after a power struggle. The company was reeling from a series of business disasters. Chief among them was the Newton hand-held computer, Sculley's pet project. He then resigned from Apple. See PBS, “John Sculley,” The Players, Available at: http://www.pbs.org/wgbh/pages/frontline/president/players /sculley.html Retrieved: October 4,

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