Telus Swot Analysis Essay

Introduction TELUS is a Canadian telecommunications company that provides nearly fourteen million people a variety of products and services to a national consumer base. The TELUS Corporation believes that growth and diversity in their company is a major factor in the success of their business. Along the way, however, TELUS is forced to overcome obstacles thrown at them by both the government and the economy. TELUS is a well-known brand and has many opportunities for new devices known to keep them going. The TELUS Corporation is constantly in the works of growing their company and adding a diverse workforce to better understand the customer’s needs. TELUS is an iconic company and will stay in business for many years to come.
Corporate Mission/Business
The TELUS Corporation is one of the leading telecommunications company. As a compliment to their mission statement, they sell a variety of services and products to meet the needs of their customers. TELUS Corporation’s mission statement is - To unleash the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the move (Strategy and Values). TELUS’ biggest seller is their mobility service. To maximize the happiness of their customers, they offer …show more content…
A SWOT analysis indicates that TELUS has great potential in the area of mobility. Due to a well-known nationwide brand, they are able to provide their customers a wide range of devices to purchase and use from them. TELUS strives on taking care of their customers which sees them having a strong 13.9 million user customer base (Telus at a Glance). Their dedicated care towards their customer base has seen them become one of the top mobile and internet providers in all of Canada sharing the majority of the market with only Rogers and Bell. However, due to being heavily dependent on Canada as their only market, this is also a weakness of