The distinctive competencies of Apple are their technology based software and their innovative designs. The Apple product is difficult to imitate which gives Apple the edge on the market. Apple has a closed proprietary system which means it is nearly impossible to gain the knowledge or secrets of Apple products. Because Apple is a financially strong company they are able to pay top dollar for qualified individuals in the research and development departments. This is one of the reason’s Apple is able to dominate the technology department. The company is also good at responding to changes occurring in the environment and customer demands for features and functions of the product. Overall Apple is considered most popular by customers because of
