Alternative wine closures

some issues to consider when looking at consumers and customers. Define the Market What needs are we aiming to serve? The Decision Making Unit • • • • • Who uses the product? Who purchases the product? Who makes the choice? Who influences the choice? Who pays for the product? • • • • The Decision Making Process • • Product Use • • • • How much? How often? When? Where? With whom? What aspects of product performance are not salient? Situational Factors Type of process: o Low involvement? o Utilitarian? o Hedonic? Choice of Sequence? o What triggers the needs? o How are alternatives evaluated? o What impact has the information had on the decision? HBS Case Interview Guide, Page 8 Nature of Use? Purchase occasion? 1st time? Stability of choice set? Any new information about existing alternatives? Nature of the Product • • What is the nature of the relationship and why? Does the product meet or exceed expectations? Marketing / Strategy Concepts Review – The 4 Cs 4 Cs There are two main analytical evaluations that must be used when looking at the company: 1) the company’s strengths and weaknesses through internal analysis, and 2) its strategic posture within the broader marketplace through an examination of external forces. CONSUMER Company Internal Analysis External Analysis General Trends Key Success Factors (KSFs) Value Chain Financial Analysis Industry…

In addition, some of our ingredients, such as aspartame, acesulfame potassium, sucralose, saccharin and ascorbic acid, as well as some of the packaging containers, such as aluminum cans, are available from a limited number of suppliers, some of which are located in countries experiencing political or other risks. We cannot assure you that we and our bottling partners will be able to maintain favorable arrangements and relationships with these suppliers. The citrus industry is subject to the…