Marketing Advantage Of Nestle
formulated marketing i.e. already laid down advertising methods, like thru TV
3) Intrepreneurial Marketing: some companies rely on formulated marketing,
without much success. They need to develop some creative out of the box ideas to
market their products.
Scope of Marketing
Marketing people are involved in 10 types of entities:
1) Goods like eggs, steel, cars (Maruti!!!! Wow)
2) Services like airlines, hotels, barbers
3) Experiences like Walt Disney world’s magic kingdom, at planet Hollywood
4) Events like Olympics, trade shows, sports events (T20 World Cup).
5) Persons like celebrity marketing by making major film star as brand ambassador
(Amitabh Bachan, Cadbury’s) etc.
6) Places like cities, states, nations to attract tourists, factories, company
headquarters, and new residents, like we use TAJ or say Nainital
7) Properties like real state owners market properties or agent markets securities
8) Organizations thru’ Corporate identity ads like by using tag line ‘Lets make
things better’, or like Richard branson (virgin) or Phil knight of Nike are some
9) Information like thru encyclopedias, CDs and visit the Internet for information.
This is information marketing
10) Ideas like the buyer of a drill are really buying a hole. Church should market
itself as a place of worship or a community center. Eg. Bimtech as a place for
A broadened view of Marketing Tasks:
Production and logistics manage supply and…