Trademark infringement

Under Armour compression apparel has become a popular brand name in many households. They have done so by marketing their product to the specific needs of a targeted population, namely professional and college sports programs as well as outdoor enthusiasts. The marketing techniques used by the Under Armour Company are to some extend similar to those of other companies; however, Under Armour has focused heavily on brand marketing since the beginning and developing products based on customer…

Social forces have played a major role in the strategy that companies, such as Amazon and Mattel, have had to adopt to remain competitive or gain a competitive edge in their industry. According to Parnell (2014), social forces influence an industry’s behavior and potentially its performance. Social forces can embody anything that has the potential to cause change. Both companies have implemented many changes over the past decade in an attempt to accommodate the social forces that they are up…

The definition of Intellectual Property Rights is an invention created from a person or company’s idea which is then patented for the legal rights to the concept. The apex of the amalgamation of Intellectual Property Rights and the global south is during a September 1986 meeting with the GATT member states in Punta del Este, Uruguay. The Quad (United States, Europe, Canada, and Japan) wanted to push an idea during the eight round of discussions that, “to preserve as much as possible their…

Intellectual property is the ownership of the products of one’s mind. “Of significant concern to businesspersons is the need to protect their rights in intellectual property, which in today's world may exceed the value of physical property, such as machines and buildings.” Cross, F. B. (2015) Products of the mind, without having even begun can be more valuable than current assets, intellectual property can mean the future success of a company. In the case of Marvel Worldwide, Inc. v. Kirby the…

5. When you adopt the protections of the Creative Commons, you give up your exclusive rights to a work. When signed the agreement with University of Albany, for my course of study, I authorized, allow University of Albany to have access and deal with my original work as they see fit without danger for them rising from eventual in the future disputes of intellectual property rights. As we know, I assume most of us the intellectual product is protected by the Law and this type of agreements in…

The debate over how long a copyright should last is one that has been fought for decades. One of the arguments for longer copyrights is based in the idea that if an idea became part of the public domain, it would become obsolete and lose most, if not all, of its value and potential. In this way, public domain is seen as the “place where ideas go to die”. Conversely, one of the argument for shorter copyrights is based around the notion that copyright laws are already too invasive and/or…

Joanna Demers, author of Steal This Music, is an associate professor and chair of Musicology at USC Thornton School of Music after receiving both a PhD in musicology from Princeton and a DMA in contemporary flute performance form UC San Diego in 2002. She has published two books, many articles and essays, and is currently working on two more books. Demers work focuses on 20th and 21st century popular music and intellectual property rights as she contributes significantly to these communities.…

Are products a symbol of people’s living? Society always pushes people to exercise customs that not all people are interested in, but consumers follow other people custom to belong to certain groups. Furthermore, In the articles such as “No Logo.” and “The Buyologist Is In: The Rise of Neuromarketing.” emphasize the ideas that people’s main reason to buy products could be because of the sentiment a product triggers about their identity and what a brand symbolizes in their lives. Although these…

product. Color and logos are non-spoken symbol but the customers can identify the product through their color and product. For example, blue color is associated with Pepsi. Shape; brands can be identify with their shape and it could be related with trademark. For example, shape of coca cola. Sounds; sound also can use as a brand. Most of the phone companies has their own tune which helps to identify the product easily. For example, tune of apple, Samsung and etc. In accounting brand is a most…

Recommendations for positioning Carbon’s new 3-D printing machine M1 As one of the first company to develop a 3-D printer to produce a commercially viable product is at a strategic advantage, if Carbon successfully creates a brand position, it can preempt competition in that segment by identifying and fulfilling printing needs of the target audience. The reading ‘Brand positioning’ advises that, the process of formulating brand’s positioning starts with developing a compelling positioning…