Trademark infringement

The trademark of logos, mascots and names of collegiate sports are on a different level than professional organizations. In professional sports, this situation is where it has hit its all time high. For decades professional sports organizations like the Washington Redskins and Cleveland Indians have been faced with a tremendous amount of trademark controversy over their name or logo. There are many more professional teams facing this adversity but these two have been dealing with the USPTO for…

EXECUTIVE SUMMARY Objective This report serves to examine why AXE at Unilever Canada has been struggling with growing its sales across its full product range and what changes it must make within its target market as well as its brand messaging in order to successfully shift consumer perceptions of the brand. This would be in regards to both its intended target market and product range as well as its overall brand image. Key Findings The case draws attention to the fact that through the use…

Not only that the approval of TPP by the Congress will have the sociological effect to the U.S. society, but the approval is also going to cause great impact to the U.S. economy. The economic problems due to the TPP involves greatly with the concept of scarcity and the pig principle as the resources are limited and the desires are unlimited. In addition to the problem with the scarcity, it is worthy to point out how approval of TPP will lead to the need for government to responses to the market…

When I first came to the United States three years ago, I went to Stop & Shop to get some regular plain yogurt, the one I knew as a kid and used to eat back home and I grew up with. As I am walking by the yogurt section it was almost impossible to find the plain yogurt. I was so overwhelmed by so many brands of the new trendy type of yogurt called “Greek yogurt” which has a monopoly on the yogurt market. I realized how ignorant I am, and I felt the fear of missing out not catching up with the…

A) Compare and contrast origin country branding: In Florence, Gucci was marketed to, “target customers that were defined as wealthy, Hollywood stars, or tourists to Europe or the US.” (Congress). This proved to be successful, due to Gucci’s success in its home country it was able to later expand to international markets. In the US the marketing strategy is similar and caters to the wealthiest of consumers. Gucci’s products are still made in Italy and maintain the quality that is so sought after…

Introduction Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand…

Geoffrey Israel STL 4313 3/28/16 With Freedom and Justice for All. In her book, From Goods to a Good Life – Intellectual Property and Global Justice, Madhavi Sunder explores the rich connections between cultural production and human freedom. Sunder states that, “Intellectual property does more than incentivize the production of more goods, the law fundamentally affects the ability of citizens to live a good life”. This book takes a look at intellectual property and develops an understanding…

Case Analysis for Silk Soymilk Since the mid 1970’s, White Wave Foods Company has become one of the most recognized, leading, and influential food and beverage corporate establishment in North America and Europe. Throughout the years, multiple subsidiaries have joined the manufacturing giant, including Horizon Organic, Silk, Vega, and many other smaller companies. One of those brands, called Silk, which focuses on manufacturing a variety of healthy and delicious dairy-substitute products, such…

In the modern society, some said that online copyright can well-protected the property owners in general. However, many of the people or authorities are having a lawsuit for fighting their legal power for their works. Therefore, it proves that online copyright has both achievement and limitation of it. In addition, our artifact can show the difference and relationship of different related elements in various ways. First of all, copyright can gives patenting a protection. In my own knowledge,…

Michael Porter five competitive forces that explain the superior or inferior performance/economic returns of an industry. The five forces are: bargaining power of suppliers, threat of new entrants, rivalry, substitutes, bargaining power of the buyers. This model provides firm level insights in terms of: where power lies, areas where the business can venture into to capitalize on its strength and areas of weaknesses which firms can improve on. Overall, these forces help businesses to make…