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    Under Armour compression apparel has become a popular brand name in many households. They have done so by marketing their product to the specific needs of a targeted population, namely professional and college sports programs as well as outdoor enthusiasts. The marketing techniques used by the Under Armour Company are to some extend similar to those of other companies; however, Under Armour has focused heavily on brand marketing since the beginning and developing products based on customer preferences and tastes during the developmental stage of the product. Under Armour’s approach to satisfying the customer preferences, begins with Under Armour’s sales team. The sales team will make the contacts using various methods such as face-to-face interviews, social media, and word of mouth marketing. Working with the product development team, Under Armour will develop a product specifically for the customer. Using this approach, Under Armour was able to develop or invent a product for the consumer, which will specifically meet the tastes and preferences each particular prospect they encounter. Under Armour will then patent the product, thereby, allowing them to use word of mouth marketing and increase brand awareness. Word of mouth marketing is one of most impactful methods of marketing, influencing awareness, expectations, perceptions, attitudes, behavioral intentions, and actual purchase (Ha, 2004; Reichheld & Schefter, 2000; Roman & Cuestas, 2008; Ward & Lee, 2000). In…

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    MUJI Case Study

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    delivers a graphic representation of the chain of command within an organization ("Principles Of Management 1.1 | Flat World Education"). Besides that, organizing also includes the assignation of individual works in an organization. MUJI analyze the inventory of current man-power and forecasting the future manpower based on the trend, season, work…

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    My Name Research Paper

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    Not only you and I have a name, but also other things that exist in the world must have a name. One of our Chinese sayings is "not afraid in wrong life, but fear of having a bad name" as we believe that fate is our hand, but if your parents give you a name which sounds not good to others, it will be a stain to you and even have a huge impact on your life. Thus, a name is so important. Here is a question, what would you do when you are meeting someone for the first time? I think for most people…

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    Dove Essay

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    Intro The brand I have chosen to talk about is Dove. Dove is one of the most recognized and respected brands in the market of personal hygiene today. Focusing on hair care, soaps, deodorants, lotions and facial care and was first introduced to America in 1955, by the company Unilever. Dove has been the center of attention ever since they released a YouTube video, advertising their brand and enforcing their mission statement or real beauty, “At Dove, our vision is of a world where beauty is a…

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    IKEA Vs MUJI Essay

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    Two heavyweights of contemporary lifestyle design, IKEA and MUJI, are slugging it out for control of domestic life worldwide. The objects with which they do battle are remarkably similar - functional, simple, honest, and ornament-free tools for living. Mundane objects are imbued with the humane spirit of Scandinavian modernism or the Zen-like purity and humility of traditional Japan. The marketing and consumption of the two brands emphasise their fundamental differences by referencing widely…

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    The marketing strategy for any business is extremely vital in making or breaking it, however in regards to MUJI, there is no such thing. As mentioned before, MUJI means no brand literally, therefore it becoming an international brand was accidental and a phenomenon. A business needs a brand to establish a base for customers to remember them by, however MUJI strove for a pleasant life and minimalist, thereby capturing people’s hearts through their philosophy. The demographic and target market are…

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    Analysis Of Saboteur

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    Mr. Chiu and his bride where having lunch in Muji train station waiting for their train. They where heading back to Harbin. While they where eating two police officers dumped tea on Mr. Chiu and his bride’s shoes, disrespected Mr. Chiu, accused him of disrupting the public order, and took him in to custody. In prison he was treated badly and accused wrongfully with false evidence. His lawyer came from Muji to get him out but he was punished, handcuffed to a trunk under the hot sun, and slapped…

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    It has result in many aspects, such as increased international trade, dependence on the global economy and movement of goods and labors. Therefore, I think culture understanding become more important. After reading the article ‘Code switching between cultures’, I understood that we should do more changes between cultures, especially when work with foreign colleagues (Molinsky, 2012, p140). I had a part time job when I was a senior high school student. I worked in MUJI as a shop assistant. It was…

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    working and taking care of Lin’s parents while Manna’s hands were “warm and smooth” (Jin 51). On one of Lin’s annual trips back to Goose Village, he flipped over “a dozen mildewed books he had left to be sunned on a stack of firewood” remarking that Shuyu doesn’t know how to take care of them (Jin 3). Later, while in Muji City, Lin and Manna cover his books, some of which were foreign novels that were banned. The two events demonstrate the differences between Shuyu and Manna in respect to their…

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    last stone is put in place, Montresor walks away and calls for Fortunato. There was no answer. Montresor “heart grew sick” and his revenge was fulfilled. Ha Jin, “Saboteur” “Saboteur” begins with the Chiu couple enjoying lunch, on their honeymoon, in Muji City. Ha Jin excellently describes what happens when someone with too much power takes advantage of situations. Mr. Chiu is unfairly arrested for sabotage, when a policeman spills tea on him in order to provoke him. The police become…

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