Although MUJI is simply put, an anti-brand, they have four factors that made them identifiable, the style, simplicity, value and uniformity. However, in 2012, MUJI finally decided to conduct a small-cost promotional advertisement through social media, which has been effective. The MUJI no-brand strategy has seemed to work and bring attention to it. As for the franchisee’s thoughts on future promotional plans and marketing strategies, it is thought that remaining with the values of using word-of-mouth advertisement is the most effective and sticks to the MUJI philosophy. Although the franchisee wishes to use more social media advertisements such as Facebook, Twitter, Instagram, Youtube and occasional promotions in store for loyal
Although MUJI is simply put, an anti-brand, they have four factors that made them identifiable, the style, simplicity, value and uniformity. However, in 2012, MUJI finally decided to conduct a small-cost promotional advertisement through social media, which has been effective. The MUJI no-brand strategy has seemed to work and bring attention to it. As for the franchisee’s thoughts on future promotional plans and marketing strategies, it is thought that remaining with the values of using word-of-mouth advertisement is the most effective and sticks to the MUJI philosophy. Although the franchisee wishes to use more social media advertisements such as Facebook, Twitter, Instagram, Youtube and occasional promotions in store for loyal