The implementation of marketing strategies that satisfy the needs of the end consumer has delivered long term, highly profitable results for Qantas. Combination of strategies they used, is known as a marketing mix
Situational analysis Qantas develop the most crucial step of the marketing plan is that …show more content…
This graph indicates the performance of Qantas through years. The graph also shows that Qantas experiencing Maturity, It could be because of Qantas’s main competitor, virgin who is doing very well this year and the fall in the value of Australian dollar.
Market research Market research is the process of collecting, analysing information concerning a specific marketing problem. Qantas is trying to achieve competitive advantages by getting the information an understanding of the demands of the customers, market demand, analysis of competitors in the market.
Marketing Objective in Qantas Marketing objectives are the goals that business wants to achieve through marketing plan.
Qantas Objectives include : Increase revenue by 10% in 2019
Enhanced partnership ( with Emirates and American Airlines in Particular ) to expand their international …show more content…
And also refers to the item that meets the consumer’s needs/wants e.g Qantas.
Brand Name Qantas is one of Australia’s leading Brand names and it is a powerful marketing tool. The brand name, kangaroo symbol and logo ‘Spirit of Australia’, clearly identify Qantas and distinguish it from its competitors. Qantas has adapted its flying kangaroo logo to fit the tail of a new A380 aircraft. The new design is more contemporary and comes with a new Qantas typeface with thinner, steel-grey letters. Qantas has admitted that negative publicity in 2008, 2010 and 2011, surrounding a series of maintenance mishaps and industrial action has damaged its brand.
The product strategies has greatly effect on Qantas marketing. This then leads to increased revenue and higher profitability which results in Qantas capturing a larger market share and competitive advantage over its competitor.
Price This refers to the amount that a consumer pays for the product. A brand's perception within the market can allow the seller to adjust the products price. The logo, the brand, the colours and the hedonistic associations have allowed Qantas to use premium pricing for