Intro
The brand I have chosen to talk about is Dove.
Dove is one of the most recognized and respected brands in the market of personal hygiene today. Focusing on hair care, soaps, deodorants, lotions and facial care and was first introduced to America in 1955, by the company Unilever.
Dove has been the center of attention ever since they released a YouTube video, advertising their brand and enforcing their mission statement or real beauty,
“At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.”
“Dove global research shows: Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.
6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life …show more content…
Real differences like packaging, brand colour or maybe the blurb on the back. Better brand image allows the firm to charge a higher price and may lead to the consumers thinking it is of better quality that its competitors products. The other way is Imaginary differences; these might be facts that consumers and buyers are made to believe through selling costs.
The hugely successful campaign portrays a pure, loving overall good image for the brand Dove which also compliments Dove’s logo of a dove.
For me, as a consumer, I can’t think of any other brand or company that makes mental health and confidence for their consumers a goal or value. . Dove don’t just reach the needs and wants of the consumer but come up with a message that is so relatable to both genders, age and race and this is how they stand out from their huge competition of other personal care brands and
The brand I have chosen to talk about is Dove.
Dove is one of the most recognized and respected brands in the market of personal hygiene today. Focusing on hair care, soaps, deodorants, lotions and facial care and was first introduced to America in 1955, by the company Unilever.
Dove has been the center of attention ever since they released a YouTube video, advertising their brand and enforcing their mission statement or real beauty,
“At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.”
“Dove global research shows: Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.
6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life …show more content…
Real differences like packaging, brand colour or maybe the blurb on the back. Better brand image allows the firm to charge a higher price and may lead to the consumers thinking it is of better quality that its competitors products. The other way is Imaginary differences; these might be facts that consumers and buyers are made to believe through selling costs.
The hugely successful campaign portrays a pure, loving overall good image for the brand Dove which also compliments Dove’s logo of a dove.
For me, as a consumer, I can’t think of any other brand or company that makes mental health and confidence for their consumers a goal or value. . Dove don’t just reach the needs and wants of the consumer but come up with a message that is so relatable to both genders, age and race and this is how they stand out from their huge competition of other personal care brands and