Love For One's Country Or Oneself Analysis

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Are products a symbol of people’s living? Society always pushes people to exercise customs that not all people are interested in, but consumers follow other people custom to belong to certain groups. Furthermore, In the articles such as “No Logo.” and “The Buyologist Is In: The Rise of Neuromarketing.” emphasize the ideas that people’s main reason to buy products could be because of the sentiment a product triggers about their identity and what a brand symbolizes in their lives. Although these statements are true, the consumers should consider the comments this article “Love For One 's Country Or Oneself: A Brand-Choice Framework In Emerging Markets.” which points out that people use brands products because they trust and recognize the brand …show more content…
commercials advertisements of those products. In the enslavement of branding consumerism, people begin to choose to what part of a group they want to belong to by creating a branding favoritism. Advertisers know consumers’ weaknesses and use it to persuade them to buy their products. Commercials often use actors or influential people to attract customer’s attention for them to purchase the product. For example, in the advertisement of Pantene, Selena Gomez shows the product as one of the best for shining her hair and be healthier. In the commercial, she expresses that the product makes her hair stronger and unbreakable because of the pro-v formula included on the product. It is how consumers get convinced that the product will work for them, plus a famous actor is using it; therefore, people trust more the brand. For instance, when a woman wears high heels, they feel elegant, and taller going out, but what society look first is the brand that catches their attention, then the product, and at last how comfortable that woman feels. The woman might feel tiring after spending several hours with high heels; however, the feeling of people’s attention over her shoes becomes satisfactory for her. Society tends to accept more who share their similarities of products to let them be part of a …show more content…
However, due to the lack of knowledge and reputation of the product, there is not enough trust towards consumers. It leads to why most of the people rely on famous brand names. The authors Xiaodong Zhu, Chunling Yu, and Saiquan Hua of the article “Love For One 's Country Or Oneself: A Brand-Choice Framework In Emerging Markets.” open people’s eyes regarding why consumers choose typical products brands over other similar goods or coming from other countries. The first thing consumers perceive is, if their countries are economically well developed, therefore they trust more the product material. When products from other nations or emerging companies come into place, consumers start doubting about the quality of the product. For example, the battle of consumers in China is that they buy domestic products because of the patriotism of their home country. But when they start comparing high-quality products from the United States, they also start doubting about local products quality. When individuals from other countries, begin apprehending that foreign countries are offering higher quality products than their native country they abolish their loyalty to their domestic products. Society does not want to throw their money away for products that it is not worth

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