Search engine marketing

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  • Selfridges: Search Engine Marketing

    SEM: SEM refers to Search Engine Marketing. It’s “The application of different techniques to get good positioning in search engines: get the websites at the top of the list” (Chaffey et al., 2006). When people search fashion related words, if Selfridges can have higher ranks in the search results pages, there will be more people visit Selfridge website and as a result, there will be higher sales for Selfridges. SEM consists of two techniques: SEO (Search Engine Optimization) and PPC (Pay-per-click). (Chaffey et al., 2006). SEO works in a technological perspective, where people study how search engine is working so that they know what keywords they want to use in order to get a higher rank in the search result page. In order to get the…

    Words: 1582 - Pages: 6
  • The Importance Of Search Engine Marketing

    And Search engine marketing (SEM) is a kind of website promotion optimization. It is a website optimization promotion method for transmitting marketing information to target users by using search engine, classified catalogue, etc. these kinds of network tools with online search information function (Hernández, Jiménez and Martín 2009). In the late 1980s, Lauterbor put forward 4Cs marketing theory based on consumer demand, structure is: customer, cost, convenience and communication. And with the…

    Words: 922 - Pages: 4
  • Adlift Case Study

    AdLift Data & Facts Time In Business: 2009 Dashboard: Yes Contract Length: Undisclosed SEO Services: • On Page SEO: Yes • Content Marketing: Yes • Social Media Management: Yes • Video SEO: Couldn 't find • Public Relations: Couldn 't find • Pay Per Click (PPC) Campaigns: Yes Glassdoor Company Rating: Not rated BBB: No file, http://www.bbb.org/search/?type=name&input=adlift&location=Burlingame%2C+CA+&tobid=&filter=business&radius=&country=USA%2CCAN&language=en&codeType=YPPA…

    Words: 1227 - Pages: 5
  • Pay Per Click Advertising Analysis

    click advertising is a product model that directs traffic to a website. Pay per click ads can be found at the top, bottom, or down the right hand side of a website or search engine’s results. Although they are clearly labeled as ads the concept of the pay per click model is to ensure exposure with a place of…

    Words: 813 - Pages: 4
  • The Pros And Cons Of Search Engine Optimisation

    Search engine optimisation (SEO) is actually some of those stuff that is considered essential for achievements within the web. As well as on the net status supervision as well as social media marketing supervision, this is one of the core tenants involving executing organization online, as well as there are many reasons for this kind of. Nevertheless in the altering personal panorama, is actually WEB OPTIMIZATION definitely essential for web site achievements? To supply a little qualifications…

    Words: 717 - Pages: 3
  • Adzzup's Digital Marketing Strategies

    Whether you're new to digital marketing or someone who was once promised results that couldn't be kept, you may be wary of who to trust. So why have so many clients stuck with us for nearly a decade? Adzzup offers search engine optimization services to SMB owners, targeting their local service area. We surpass other competitors because our digital marketing is designed to surge conversion rates, boost impressions, and increase revenue through organic search results. Our team is dedicated to…

    Words: 750 - Pages: 3
  • Business Analysis: Competitive Analysis Of Yahoo !

    counting free e-mail, news, maps, and an influential examine engine. The impression for the business started not in a high-tech computer lab, but somewhat in a property trailer at Stanford University in 1994. David Filo and Jerry Yang, Ph.D. aspirants in Electrical Engineering at Stanford pursued a way to establish their preferred locations on the Internet. Somewhat than making a searchable directory of websites, Filo and Yang prearranged a ladder of their preferences. As the duo’s inclines of…

    Words: 970 - Pages: 4
  • Summary: Glendale Chamber Of Commerce

    At this marketing seminar, the instructor informed us of some of the online marketing concepts that can be used to improve a person’s business. For example, the teacher suggested that all entrepreneurs should implement a feature called “mobile responsive” on their own websites. As the mobile responsive program enables Google Maps to recommend businesses for users based off what they are searching for. Consequently, this would increase the revenue of a company’s business from using the mobile…

    Words: 964 - Pages: 4
  • Google Network Impact Case Study

    2010. Google. (2010). Google Economic Impact. Available: http://www.google.com/economicimpact/methodology.html. Last accessed 01 Nov 2010. Reference for Business. (Unknown year). Google, Inc. - Company Profile, Information, Business Description, History, Background Information on Google, Inc Read more: Google, Inc. - Company Profile, Information, Business Description, History. Available: http://www.referenceforbusiness.com/history2/9/Google-Inc.html. Last accessed 31st Oct 2010. Ryan, F.…

    Words: 1998 - Pages: 8
  • Why A College Education Is Important To Me Essay

    happily and stress free. Knowing that i have a degree will take a big weight off my shoulders because i know i what i have no matter what happens. If you are not smart, life can be stressful. Having a college education can take away a lot of stress because I know i have the skills and knowledge to qualify me for another job. I am the type of person to look at the big picture. Whenever i stumble upon something difficult, i think about my future and how worth it all my sacrifices will be. A…

    Words: 952 - Pages: 4
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