Adlift Case Study

Great Essays
AdLift
Data & Facts
Time In Business: 2009
Dashboard: Yes
Contract Length: Undisclosed
SEO Services:
• On Page SEO: Yes
• Content Marketing: Yes
• Social Media Management: Yes
• Video SEO: Couldn 't find
• Public Relations: Couldn 't find
• Pay Per Click (PPC) Campaigns: Yes
Glassdoor Company Rating: Not rated
BBB: No file, http://www.bbb.org/search/?type=name&input=adlift&location=Burlingame%2C+CA+&tobid=&filter=business&radius=&country=USA%2CCAN&language=en&codeType=YPPA
Introduction
AdLift is a privately held company that was founded in 2009 by Prashant Puri and Vivek Pahwa and is currently headquartered in Palo Alto, California. They provide businesses of all sizes with a customized digital media strategy and offer search
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And AdLift has a most impressive portfolio of clients, such as: Jobvite, Comcast, Cardpool, LegalZoom, Shopstyle, LetsTalk, PayPal, Rent The Runway, Overstock.com, SugarCRM, Walmart and eBay classifieds. Securing these types of clients is an indication that AdLift is providing quality services that perform up to their clients expectations.
AdLift is also active within their industry as indicated by their engagements and contributions to companies such as ClickZ, Pubcon, Inc. 500, Search
Engine Journal (SEJ), Search Marketing Expo. (SMX), Website Magazine, SES Conference & Expo and Conversion Conference. Additionally, AdLift is a Google AdWords Certified Partner.
AdLift does not disclose any pricing information on their website. They ask you to contact them for a customized quote that will meet your businesses specific needs. This is common in the SEO industry and, in most cases, is a good policy as you are not paying for a suite of services you may not need.
[the-good]
AdLift offers a variety of services and once on board you will be able to follow the progress of all your campaigns 24-7 in real-time via their convenient dashboard that gives you all the information you could possibly need. But for now, let 's take a look at what AdLift has to offer and how each of their services can help your business
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• A/B Multivariate Testing - this is the continual split testing of one ad against another to find out which content brings a better response rate from your customers. Then that content is perfected and relaunched to bring you the best measurable results for all your campaigns.
• Campaign Management - includes the research, development and management of all your internet marketing campaigns by adjusting key strategies based on quantifiable data.
• ROI Conversion Analytics - AdLift will compile, analyze and interpret all your conversion data to help keep you up to date on the status and progress of all your campaigns. This will give you an edge over your competition as this allows them to quickly identify new opportunities for revenue growth.
These are some fantastic SEM strategies that could take your business to the next level while surpassing your competition and making significant strides in building your brand and authority within your industry. The more often your name is seen, the more your company will be perceived as a trusted authority.

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