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    comparable method. Two main customer benefits include avoiding negotiation costs, and increasing customer supply chain flexibility. These benefits are the main reason that Matsushita decided to work with as many Chinese suppliers as possible for its operations in China. Matsushita former supply chain failed to take advantage of these simple profitable arrangements. Their previous supply chain was overall more expensive and less profitable. The expenses in their former method were higher from…

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    Mr. D’Rovencourt firmly believes the hotels convention and corporate groups are a main strength to the hotels profitable years. He mentioned to give me a tour of a meeting space as a visual to understand the large capacity of events, which can be held. His says he is constantly seeing hundreds of individuals booked to stay at the hotel because their event is held in their meeting space. He proudly mentions his hotel has the largest meeting spaces in the downtown Houston area. He as well though…

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    What erroneous assumptions might the Gleason’s have made about the similarities and differences between being landlords of a four-unit apartment building and being hotel operators? The Gleason’s might have made many assumptions that operating a hotel and a four-unit apartment have a lot in common. They most likely believed that operating a hotel would be just like operating their small scale apartment complex. In both cases, they are in charge of looking over the sheltering of random people.…

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    Compared to their competitors, The Ritz-Carlton goes above and beyond to provide both a personal and functional service. While some hotels focus on customer service, The Ritz-Carlton is “customer obsessed” (Kotler, Keller 411). This is just one of the reasons why The Ritz-Carlton has become an extremely successful company. This company has created a distinct plan to satisfy their customer needs; this is through providing an emotional and memorable experience for each customer. One reason why…

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    first one is the high potential in emerging markets such as the increasing number of Asian travelers. The second one is the innovation in service delivery, which will help set it apart from its competitors. Another one is continuing to acquire hotel chains and buy assets that will improve its ability to make profits. Also, the resort could engage in direct marketing initiatives to increasingly spread the word. However, some threats have the potential of threatening the resort’s position. There…

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    Shalimar Hotel Case Study

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    Shalimar Hotels is a chain of 4 star hotels which has hotels in Rawalpindi, Lahore, and Peshawar. This is a Pakistani, family owned business and is the leader in terms of market share in the 4 star hotel segment in the country. Typically, the chain’s hotels have >90 % occupancy in lean months and 100% occupancy in the holiday season with heavy advance bookings. Shalimar Hotels are appreciated by customers for their affordable room rates, excellent food (recently won The Asian Hotel Food…

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    ISSUES : PLANNED CORE COMPENTENCIES AND PLANNED COMPETITIVE ADVANTAGE 1.1 PLANNED CORE COMPENTENCIES Core competencies are a skill or advancement that creates certain customer value. For instances, core competency of Tanjong Jara Resort is the environment and the design of the hotel itself. The accommodation design was inspired by the majestic 17th century Malay places. Tanjong Jara Resort offers an experienced of the region’s spirit and its rich natural heritage. With the concept of…

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    Summarize the relevant background information from the case. Company recognition and customer service awards are great evidence of success in quality. With the vision of “inspiring life’s most meaningful journeys”, Ritz-Carlton is recognized as one of the most prestigious hotels and resorts in the world (Marriott, 2016). As the first and only hotel company to win the Malcolm Baldrige National Quality Award, Ritz-Carlton employees take pride in their renowned customer service skills. This…

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    Introduction About five years ago my husband received orders that we were to be stationed in Little Rock, Arkansas. Living in Arkansas, I was able to obtain a job as a Human Resource Coordinator for Holiday Inn. They had just finished construction and was gearing up for their grand opening. While working as a Human Resource Coordinator, I was in charge of interviews, placement, employee benefits, safety regulations, and payroll. Moreover, I managed unemployment and worker’s compensation claims…

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    Sheraton Hotel Case Study

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    Websites online communication Website communication or web-based communication is the way of allotting information, words or concepts over a linkage of computers known as internet. Websites are used by bigger industries, organisations to flow proper amount of information for the people. Unified marketing communications used as the cautious management system that focuses to merge with advertisement, public relationship, sales promotion and all aspect of marketing mix. Sheraton hotel and services…

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