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    Mr. Singleton, Montana Mountain Biking company has an excellent brand and market position for its existing customer base. This report will break down your customer base into five groups providing a better understanding of customer loyalty. According to Dr. Thomas and our textbook the customer can progress through the five stages but does not have to, they can stop at any point and continue the relationship or terminate the connection (Schneider, 2012; Thomas, n.d.). Determining the exact…

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    Question 1: What is the value chain? It is beneficial for organizations to strategically analyze costs to determine whether or not its costs are competitive with other companies in the same market. This comparison is done through what is known as a value chain, which analyzes the cost of internal activities and how they compare with competitors to determine which are sources of cost advantage or disadvantage. A value chain serves the purpose of examining the operating activities that businesses…

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    With the establishment of the legendary ‘Don the Beachcomber’ in Hollywood, L.A in the early part of the last century, Polynesian themes arrived in style. This amazing new spot was the first Polynesian-themed bar and restaurant in America and proved to be an instant hit. Its success spawned several copycats and soon the Polynesian theme named ‘Tiki’ culture spread across the world. That was back in the 1930s-40s, the trend like all others soon died out. Back to the 2000s, the Tiki culture has…

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    workers have started a debate on whether or not to raise the minimum wage to $15 and the impact of their food has on their consumers. In addition, to the quality of the food, they severed, the government has set forward regulations that required chain restaurants to display nutrition labeling. The media consistent coverage of the obesity pandemic in the United States and the rising cost of health care cost has consumers making better choice on the food they eat. These impacts over the past…

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    Thankfully in our country the justice system and its processes for juveniles does often differ than that of adults. Every year there are almost 1.7 million teens that go through the justice system (Regoli, R., Hewitt, J., & Delisi, M., 2014). There are certain differences between what they experience in the justice system and that of their older counterparts. A difference in the systems for you and adult is that for the youth there is an absence of legal guilt and an attempt at a…

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    at a below-average price or a high-quality product at an average or slightly higher price”. (p. 136). However, JCPenney can reduce the price of its products until the final price covers fixed costs per unit, and after every single activity in the chain value has been adjusted to reduce expenses as much as possible without affecting the quality of the product. This strategy will provide a better stability in a long term, since works well during recessionary times (Thompson, Arthur, Peteraf,…

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    The case study is based on two companies that are L.L. Bean and Aflac Insurance. The case study is related to the use of total rewards by companies in order to support the organization’s missions and values, which achieve strategic outcomes. The base company is Aflac to understand and get the idea about the compensation and benefit structures, which achieve organizational outcomes. Discussion Company uses its own products or services to enhance the total compensation for its employees Aflac…

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    Results: The sample that I’ve made were 100, and the outcome majority were very similar. 60% of the response were male who had written their occupation as wealthy professionals. 80% of them respond that the pricing was too high and would pick the factor of brand image and financial options for their cars. Even though 85%of them agreed on being satisfied with the latest product overall. Conclusions: Based on the result that I’ve attained for the questionnaire. The consumer who owned BMW car…

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    Oberoi Hotel Case Study

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    The Oberoi group was founded by late Rai Bahadur Mohan Singh in 1934. The first Oberoi Hotel came into existence by converting Maharaja’s palace in Srinagar and converted it into “The Oberoi Palace Hotel”. Since then the Oberoi Hotel chain is growing, marking a luxurious mark at each step. Product The Oberoi Palace Hotel in Srinagar, Kashmir was introduced by leasing Maharaja’s palace and converting it into a hotel in 1956. After that the company started its flight services in 1957. The first…

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    Hilton Worldwide seeks to apply innovation, quality, and service in each brand while using natural resources responsibly and maximizing their economic value (Hilton Worldwide). The corporate philosophy is supported by their mission statement, “to be the most hospitable company in the world – by creating heartfelt experiences for guests, meaningful opportunities for team members, high value for owners and a positive impact in our communities” (Hilton Worldwide). Hilton takes care of their…

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