Hampton Inn

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  • Shangri La Hotel Case Study

    Abstract— The Hotel industry is a typical service focus business. It has been driven by tourism in Singapore for the past few decades. Facing intensive competition, hotels not only offer just a place to live away from home but a kind of customer satisfaction through expected services. Shangri-La Hotels and Resorts belong to the luxury hotel sector and a leader in the upscale hotel industry; it continues to face competitions from its rivalries. This paper discusses the Shangri-La Hotel and Resorts new branding challenge and opportunities, managing and sustaining of the brand equity. I. Introduction Shangri-La Hotels and Resorts is the leading luxury hotel in Asia Pacific area, one of the successful hotel management companies in the world. Founded in 1971 in Singapore, the group owns 65 branches, 28,000 rooms in Asia, North America and Middle East (Shangri-La.com, 2015). Beside Shangri-La, it also owns the other brand such as Shangri-La Resorts, Traders Hotel, Kerry Hotel and Hotel Jen. Shangri-La culture has well recognized globally. They follow a philosophy which is “Shangri-La Hospitality from a caring family.” Shangri-La believed in the unique characteristics encapsulated by Asian hospitality and particularly believed in “Pride without arrogance” (Shangri-La.com, 2015) They take pride in their achievements and remain outwardly humble. Shangri-La strives to delight their customers who stayed with them every time and aim to exceed their expectations through consistent…

    Words: 1478 - Pages: 6
  • Oberoi Hotel Case Study

    The Oberoi group was founded by late Rai Bahadur Mohan Singh in 1934. The first Oberoi Hotel came into existence by converting Maharaja’s palace in Srinagar and converted it into “The Oberoi Palace Hotel”. Since then the Oberoi Hotel chain is growing, marking a luxurious mark at each step. Product The Oberoi Palace Hotel in Srinagar, Kashmir was introduced by leasing Maharaja’s palace and converting it into a hotel in 1956. After that the company started its flight services in 1957. The first…

    Words: 805 - Pages: 4
  • Premier Inn Brand Position

    When its TV Ad was launched, an email was sent to Premier Inn's mailing list giving a sneak preview before it hit the screens. Premier Inn appeals to the family market segment by holding a 'dad of the year' competition and use social media to promote destinations and new hotels. Along with email newsletters, offers and an excellent website, Premier Inn uses all channels to good effect, with strong brand presence throughout. Lenny Henry, the celebrity face of Premier Inn, even gives some video…

    Words: 637 - Pages: 3
  • Holiday Inn Business Analysis

    Introduction About five years ago my husband received orders that we were to be stationed in Little Rock, Arkansas. Living in Arkansas, I was able to obtain a job as a Human Resource Coordinator for Holiday Inn. They had just finished construction and was gearing up for their grand opening. While working as a Human Resource Coordinator, I was in charge of interviews, placement, employee benefits, safety regulations, and payroll. Moreover, I managed unemployment and worker’s compensation claims…

    Words: 1964 - Pages: 8
  • Homeowners Narrative Analysis

    different at the beginning of the influx of second homeowners to the town in the early 1900s. Second, Rangeley is markedly isolated. It is not a place you happen upon, nor is it incredibly convenient to get to like many of the other vacation communities that are close to nearby cities—Cape Cod and the Hamptons, for example. Because of this, there is perhaps a selection effect that is at play—i.e., it is not at all convenient, so one must actively choose Rangeley as their second home—and…

    Words: 1024 - Pages: 5
  • Pearl Continental Hotel Case Study

    In case of emergency instant meetings are held in the hotel.  Internal problems of employee’s is solved by mutual cooperation and understanding. SUGGESTIONS AND RECOMMENDATIONS TO PEARL CONTINENTAL HOTEL: • In my point of view Pearl Continental Hotel should have its own book of labor-intensive in which authorities and functions regarding to description and designation will be clearly described. This would result in democratic and self-governing type of management. • Company policies shall be…

    Words: 1822 - Pages: 8
  • Hotel Industry Analysis Paper

    Overview Unique and innovative marketing trends are helping restaurants all over the country make their businesses successful. Even markets that are not tourist destinations welcome visitors, and restaurants roll out the welcome mat for conventioneers, business travelers, and sports enthusiasts. In different areas of the United States, restaurants have to come up with unique marketing trends that will lure travelers to their business. For example, Nick Mikus is the owner of Nick’s Ristorante in…

    Words: 1316 - Pages: 5
  • P1 Hotels

    tower, knight’s bar, the club house and private dining. The hotel also provides facilities such as spa treatments, beauty treatments, golf courses and wedding packages. Business hotel An example of a business hotel is Carlton Hotel Dublin Airport which includes rooms such as roof top suites and superior rooms. The hotel provides dining room called the kitty hawks bar and restaurant. Budget hotel A budget hotel is the lowest category of hotel that provides the rooms and meals at a…

    Words: 2323 - Pages: 10
  • Shalimar Hotel Case Study

    cantonment areas, large lawns and green courtyards, buildings with traditional Mughal external architecture, clean rooms and a warm, family type environment. Each hotel offers live South Asian music and food 24 x 7 in its lobby which is full of customers enjoying good food, good music and good company. The hotel lobbies are always packed by Pakistani politicians, businessmen, army men, professionals and their families. With higher foreign remittances, increasing per capita incomes and travel,…

    Words: 1341 - Pages: 6
  • Dreschler Hotel Trend Analysis

    that I am. There is no significant “one” type of person that I am trying to attract to this establishment, but more of a variety in order to fill all the rooms on a regular basis. I would like to offer up the name of Santa Cruz Country Inn since this is in the heart of Santa Cruz County and offers up the scenic picturesque country side that it does. All of the features of this establishment speak country to me. The bird watching, hiking, natural beauty of the landscape surrounding the inn,…

    Words: 1639 - Pages: 7
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