1. Introduction Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all this, the increase in labour productivity. The first chain of hotels was born in the USA in the crisis 30s of the…
Accommodation in Rome hotels or apartments Choosing an accommodation when you go abroad is much more than just choosing a place to sleep at night and wake up in the morning. Choosing the accommodation for your vacations or your business travels in a city like Rome is even more delicate: it means choosing a lifestyle. There are so many different things linked to staying in an hotel or in apartment here, even if the most important thing, you’re probably thinking, is the city in itself, which…
One of the first signs of a well-managed place, whether it is a restaurant, hotel, airport, office or train station, is its level of cleanliness. If the place isn’t clean, it is unlikely to impress anyone. The same applies to an entire country. Indians who travel abroad are often awestruck by cleanliness levels in the developed world. Therefore, if we want our country to realize its full potential in the world, we have to make it clean. A land of filth, no matter how talented its people and how…
The Merriam-Webster Dictionary (2003, p.601) has define hospitality as "hospitable treatment, reception or disposition". According to Walker (1999), hospitality management is the comprehensive term for the business management discipline which include the provision of hospitality-related services to travelers, visitors and local residents. Hospitality is an substitute of human which is to enhance the relationship between parties through accommodation, food and beverage (Brotherton & Wood 2008).…
Revenue management also known as yield management is allocating the right product to the right customer at the right price at the right time to maximize revenue/yield ((Kimes, 1989) and according to Hayes and Miller, (2011) a revenue manager is the individual or team that is responsible for the compatibility of the company's price to the customer's willingness to pay or a product or service. As a revenue manager of a hotel, the two main goals should be, to maximize the price of a room sold,…
Q1. Explain in detail the role customer satisfaction played in BT’s total quality journey. In today’s world of competition, customer satisfaction is the only baseline for the survival. Customer satisfaction is considered as the most important factor behind the success of the business. The level of satisfaction among customers after consuming the product or services rendered by the BT and the quality factor helped them out in remaining competitive in their respective market. If a company provides…
Describe the similarities and differences among generic strategies. According to Michael Porter, three generic strategies are essentially profitable for an organization and are applicable at the business level. These generic strategies include cost leadership, differentiation, and focus strategy. Obviously, these strategies have several similarities and differences. While cost leadership implies having a lower cost than that of competitors in the same industry, differentiation strategy means an…
savings also determine the demand for our products. For this reason I think this is the most important PEST factors in case of Hilfiger Fashion. AC 1.3: Evaluation of International Marketing Research Technique for Hilfiger New Product launch of the new Range of Men’s Shirt. International Marketing research technique: Qualitative: Qualitative marketing research technique try to explain and give description of a problem in details. This type of research is done by interviewing persons,…
Abstract— The Hotel industry is a typical service focus business. It has been driven by tourism in Singapore for the past few decades. Facing intensive competition, hotels not only offer just a place to live away from home but a kind of customer satisfaction through expected services. Shangri-La Hotels and Resorts belong to the luxury hotel sector and a leader in the upscale hotel industry; it continues to face competitions from its rivalries. This paper discusses the Shangri-La Hotel and…
Pearl Continental Hotel Lahore Introduction: Pearl Continental Hotel is a hotel chain in Pakistan. It is owned and operated by Hashoo Group, which also owns Hotel One, a chain of budget hotels as well as Marriott Hotels in Islamabad and Karachi. When Hashoo Group acquired Pakistan Services Limited in 1958 it changed its name to Pearl Continental Hotel. It has properties in Lahore, Rawalpindi, Faisalabad, Karachi, Peshawar, Gwadar, Muzaffarabad and Bhurban. The Pearl Continental has honored of…