savings also determine the demand for our products. For this reason I think this is the most important PEST factors in case of Hilfiger Fashion.
AC 1.3: Evaluation of International Marketing Research Technique for Hilfiger New Product launch of the new Range of Men’s Shirt.
International Marketing research technique:
Qualitative:
Qualitative marketing research technique try to explain and give description of a problem in details. This type of research is done by interviewing persons, interviewing focus group and observing the facts.
Quantitative:
Quantitative research technique try to expose he quantity in number to express a situation in a crystal manner. Survey and questionaries’ are used to this type of research. (Doole and Lowe, 1997)
AC 1.3: Evaluation of International Marketing Research Technique for Hilfiger New Product launch of the new Range of Men’s Shirt.
International Marketing research technique:
Qualitative:
Qualitative marketing research technique try to explain and give description of a problem in details. This type of research is done by interviewing persons, interviewing focus group and observing the facts.
Quantitative:
Quantitative research technique try to expose he quantity in number to express a situation in a crystal manner. Survey and questionaries’ are used to this type of research. (Doole and Lowe, 1997)