Hotel Chain Case Study

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1. Introduction

Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all this, the increase in labour productivity. The first chain of hotels was born in the USA in the crisis 30s of the last century. Today, no less than 70% such cold old established hotels have their own chains or closely connecting to hotel chains. Their names already long time ago become brands in the global hospitality industry. Such chains as Hilton Worldwide, Accor,
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In this regard, each hotel chain has its own reservations system, focused on the primary boot outside the hotel chain.. In view of the high cost of switching to said electronic booking system independent hotel can not afford it.
Secondly, the formation of high-quality hotel services is the key to successful operation of the hotel enterprise, depends on many factors, such as interior design, quality of equipment, the level of qualification of the personnel, security living and their property, and others. Therefore, global hotel chains have their own regulations and standard equipment space, as well as technology and service standards.
Thirdly, the orientation of hotels at increasing load, the search for new customers and the preservation of existing determines the need for a regular system of research, monitoring and market analysis of hotel services, clientele, hotels and competitors, an active advertising and marketing policy, which requires the use of significant financial information and human
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Among the findings, which were first used in hotels Hilton air conditioning in rooms, automatic door locks and online ordering available. In 1973, the first to apply for the Hilton reservation Hilton a special system that allows customers to book hotel rooms and flights. In 2002, Hilton initiated the establishment of inter-enterprise resource worldres.com online booking, which in addition to their own hotel rooms in hotels other major networks have been presented for booking - the French Accor and English Six Continents (Kokshina.P.I

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