Oberoi Hotel Case Study

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The Oberoi group was founded by late Rai Bahadur Mohan Singh in 1934. The first Oberoi Hotel came into existence by converting Maharaja’s palace in Srinagar and converted it into “The Oberoi Palace Hotel”. Since then the Oberoi Hotel chain is growing, marking a luxurious mark at each step.

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The Oberoi Palace Hotel in Srinagar, Kashmir was introduced by leasing Maharaja’s palace and converting it into a hotel in 1956. After that the company started its flight services in 1957. The first hotel, the Oberoi Intercontinental, now known as The Oberoi, was built in New Delhi, in 1965. In 1973, operations at the Oberoi Towers in Mumbai started. The brand started with its own printing press for in Delhi for in-house needs. The Oberoi made a subsequent entry in the airport services business by entering into a ten year contract with the International Airport’s Authority to operate all the snack bars and restaurants at the domestic and international terminals in Mumbai. In 1997, The Oberoi Rajvilas, the first premier leisure hotel targeting the high - income international and domestic leisure traveller was commenced in Jaipur. Between
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The headquarter is based in New Delhi in India. Its hotels in India are located at strategic and convenient places in major cities like Agra, Jaipur, Udaipur, Shimla, Ranthambore, Chandigarh, New Delhi, Mumbai, Kolkata, Kerala, Gurgaon and Bengaluru. At international front, Oberoi hotels are present at Lombok and Bali in Indonesia, Al Zorah and Dubai in UAE, Mauritius in Mauritius, Sahl Hasheesh and Nile Cruiser in Egypt and Madina in Saudi Arabia. The oberoi’s have a future plan of introducing a new hotel in Marrakech in Morocco. The places opted by the Oberoi Hotels are of great significance like heritage sites and places with some historic monuments to attract more number of

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