An Analysis Of The Hotel Convention And Meeting Spaces

Good Essays
Mr. D’Rovencourt firmly believes the hotels convention and corporate groups are a main strength to the hotels profitable years. He mentioned to give me a tour of a meeting space as a visual to understand the large capacity of events, which can be held. His says he is constantly seeing hundreds of individuals booked to stay at the hotel because their event is held in their meeting space. He proudly mentions his hotel has the largest meeting spaces in the downtown Houston area. He as well though shrugged and said the weakness this hotel faces is looking for tranquility. He sees an issue with brining in new business with how frequent massive convention groups come and stay with the hotel. I was intrigued to hear how often groups come and stay …show more content…
He reiterated since the meeting spaces booked for huge conferences are a large business, the sales department has offered a program called meeting planner points. He describes this program as the more you spend the more points you receive and the better perks the group receives. He provides an example that group who book at the hotel for the conference will receive a discounted rate just for choosing to book with Hilton rather than a third party. Furthermore, he then leads into the Hilton Honors loyalty program. He wasn’t sure the exact percentage the Front Desk was encourages trying and reaching each month. He guaranteed to find out the percentage and email me following the interview. He did express the benefits each tire of Hilton Honors member received. He was proud to clarify they are one of the few hotels who offer the highest tier, Diamond members, a physical card which is given at check in as a reminder to those members of all the benefits offered for being such a loyal guest. He mentions the most influential tactic his agents convince non Hilton Honor members to join is offering a complimentary upgrade if available. In addition, he mentions most guests enjoy complimentary Wi-Fi if they are Hilton Honors members as well as complimentary waters throughout the entire stay. I was impressed the better benefits larger companies such as Hilton Americas can offer for their guests. I

Related Documents

  • Decent Essays

    Their goal was to increase their loyalty members. In an opinion of my own, I would say this is a great tactic and great shift of target market for their business since they are already making a 26% increase of profit over a few years. Multiple corporations are starting to use their consumers into their advertisement. Because of this new tactic many consumers feel as if they are part of the business growth. This is why this is a great approach for the Marriott because they emphasize their loyalty member’s experiences when they are traveling and staying at the Marriott.…

    • 701 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    One reason says of the article Hotels Industry Trends (2016) why is because of everything being available on the internet, it is very easy for a person to create their own vacation plan. They can plan the entire vacation from booking the airline ticket and the hotel room by using Trivago, Exedipa and other websites. With these websites, they are able to get a percentage of the profit if a consumer book through them. That is why hotels are trying to cut the search engine websites out and to promote bookings directly on the hotel’s website. Sometimes the hotel website can give even better deals then the search engine website.…

    • 738 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    15 Shocking Confessions

    • 1314 Words
    • 6 Pages

    15 Shocking Confessions From Hotel Employees When you think of a hotel what kind of images come to mind? Do you think about vast beds draped in cool white linen? Maybe you long for the quietness of a hotel room; a place where you can just relax and call room service when you start to feel peckish? Perhaps you are just an exhausted mom who wouldn’t mind spending a little time in a place you didn’t have to constantly clean up. The point is that hotels are meant to appealing.…

    • 1314 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    In any region, travel and tourism could only be enhanced once the tourists and photographers tend to market the area. Due to the anticipation of tourists, the hotel and lodging industry blooms to fit the overwhelming population of the tourists. Hence, the hotel and lodging industry copes up with the ultimate goal of satisfying its guests, which markets their reputation through a grapevine network. The hotel and lodging industry basically deal with the provision of services to their guests, which include, food, and, accommodations that a guest would benefit from in any hotel. In addition to this, the hotel and lodging Industry has to follow the ethical standards undergoing its employees as well as its guests.…

    • 731 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Four Seasons Essay

    • 1434 Words
    • 6 Pages

    In addition, the airport hotels segment is now showing promising growth in the luxury hotel market. The target customers of airport hotels include airline passengers, their employer and airline crew and their staff, especially those whose flights have been canceled or stayed overnight. Both Us and our rival specialize in the hospitality industry by offering only exceptional quality experiences. The necessary measure to perfect the travel experience is a mission that will never change. We will try to understand the needs of our customers and guests, listening to their needs and responding competently, accurately and on time.…

    • 1434 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    • With the help of SWOT Analysis which I have done last week, I tried to know the prices which each hotel is offering to their guests for room nights, banquets, conferences and leisure. • With the help of this strategy we got to know which weakness can be converted into strength and to avail the best market price. It also helped to know how we can increase our revenue, increase our productivity, demand of our outlets, and break-even price. The next was to attract the consumers about our upcoming new products to be served in Food and Beverages through content writing. • It has a unique Story to tell, as our hotel’s need is to make it a priority to use the power of content writing to convey our hotel’s story and amplify that story to readers.…

    • 1786 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Ritz Carlton Case Study

    • 1166 Words
    • 5 Pages

    In order to catch attentions of all employees, an example must be told. The “wow stories” are real stories which happened in the Ritz Carlton previously. According to Cooper (president & CEO of the Ritz Carlton), the wow story is “the best way to communicate what we expect from our ladies and gentlemen around the world” (Adam, 2013). The story is easy to remember than an order. Every employee will try to make their own wow story that could be told all over the world.…

    • 1166 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Las Vegas Promises Upscale Living A party’s locale helps people enjoy themselves during a party. Anyone planning a private party or event are never out of options. Guests can choose from nearly 151,000 rooms as of 2012. Most of the…

    • 386 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    The Marriott is a large hotel chain that incorporate a lot of different amenities and prices that should suit most stakeholder’s needs. One of the things that can be appreciate from the Marriott is how they treat their employees and their family and friends. Another factor that can be appreciate by stakeholders is Marriott being a global hospitalities company. This means that stakeholders can be anywhere in the world and travel to more 122 countries and territories to book a stay with Marriott. Marriott vision is “to be the world’s best travel company’’ (Marriott International, 2018).…

    • 759 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    There are several factors that set them apart from other companies offering customer relationship management systems to hotels. They tailor their product to hotels of all size, making themselves the best fit for a wide array of hospitality businesses. The main purpose of the product is to connect customers and the company, making it an easier experience for everybody. This will lead to a higher rate of customer satisfaction, increasing the returning customer rate for the company. As you can see, the Guestware customer relationship management system is a unique product that is a mogul in the software business, giving Marriott a huge upper hand when it comes to attracting…

    • 771 Words
    • 4 Pages
    Decent Essays