External Analysis Marriott’s Maui Ocean Club is one of the many establishments under Marriot International that endeavors to avail a comfortable and memorable experience in their clients’ coastal ventures. It has to compete for consumers with other resorts under its parent company. Other resorts situated in Hawaii are under the Marriot, the Ritz-Carlton, and the Courtyard brands. Additionally, this resort faces stiff competition from many other brands offering the same services and amenities to locals and visitors in Hawaii. This Marriot International establishment has to position itself among other major competitors like the Four Seasons Resort, the Hilton Worldwide Holdings, and Fairmount Orchid. Additionally, it is also facing competition
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It has numerous vacation rentals in addition to perks such as washer, dryer, and full kitchen in its one, two, or three bedroomed villas. Hence, families or couples are ensured of enjoying the first-class stay at the Marriott’s Maui Ocean Club (“Marriott's Maui Ocean Club,” n.d.). Therefore, the resort has had to position itself as a tropical paradise characterized by a broad array of superior amenities and experiences to justify the premium costs to its guests. It has a unique location on Lahaina besides having top-notch golf and hiking among other outdoor engagements. In doing so, it has positioned itself as an exceptional location to escape one’s everyday life with the promise of a memorable experience (“Marriott's Maui Ocean Club,” n.d.). Therefore, guests are assured of discovering Lahaina and its distinctive charm while staying at the beach …show more content…
The first one is the high potential in emerging markets such as the increasing number of Asian travelers. The second one is the innovation in service delivery, which will help set it apart from its competitors. Another one is continuing to acquire hotel chains and buy assets that will improve its ability to make profits. Also, the resort could engage in direct marketing initiatives to increasingly spread the word. However, some threats have the potential of threatening the resort’s position. There is a high level of substitution available to consumers thus limiting its profitability. The intense competition leads to fluctuation of prices as they engage in price wars to win customers
It has numerous vacation rentals in addition to perks such as washer, dryer, and full kitchen in its one, two, or three bedroomed villas. Hence, families or couples are ensured of enjoying the first-class stay at the Marriott’s Maui Ocean Club (“Marriott's Maui Ocean Club,” n.d.). Therefore, the resort has had to position itself as a tropical paradise characterized by a broad array of superior amenities and experiences to justify the premium costs to its guests. It has a unique location on Lahaina besides having top-notch golf and hiking among other outdoor engagements. In doing so, it has positioned itself as an exceptional location to escape one’s everyday life with the promise of a memorable experience (“Marriott's Maui Ocean Club,” n.d.). Therefore, guests are assured of discovering Lahaina and its distinctive charm while staying at the beach …show more content…
The first one is the high potential in emerging markets such as the increasing number of Asian travelers. The second one is the innovation in service delivery, which will help set it apart from its competitors. Another one is continuing to acquire hotel chains and buy assets that will improve its ability to make profits. Also, the resort could engage in direct marketing initiatives to increasingly spread the word. However, some threats have the potential of threatening the resort’s position. There is a high level of substitution available to consumers thus limiting its profitability. The intense competition leads to fluctuation of prices as they engage in price wars to win customers