As Blue Ocean Strategy is about avoiding competition and creating a new market, Whole Foods fits perfectly in this concept. Whole Foods applies a new way of providing premium foods. It has succeeded, and its market has grown and is still growing and opening in not only the United States, but also expanded to be in other countries. Whole Foods created this new unconventional market and has stayed as a number one store in it. Instead of competing with other competitors and fighting to get a…
Unit 6 Discussion The company that markets their business as green and sustainable business is MOM’s Organic Market, which is located in the area where I live. It is a grocery store and sells organic products. The CEO believes that the biggest issue today is the climate change and therefore this needs to be addressed immediately. Additionally, consumers are concerned with the environment and climate change, and they demand environmentally friendly products. The CEO thinks the shoppers are…
1. I would consider TerraCycle plant food to be a shopping consumer product because buyer typically weighs the attributes of the product such as quality, price, and material used when purchasing said product. Per the case study, TerraCycle products are marketed as "the ultimate organic product to come to market." TerraCycle provides the consumer with more information by explaining why they are the “the anti-Miracle-Gro.” Although shopping product like TerraCycle is sold in fewer locations…
Locavore Essay In this day and age, there's always some kind of new trend, some kind of new getaway destination or new health craze. A dietary choice that's been attracting people for over a decade is the locavore movement. Based on eating fresh, close-to-home foods, this eating choice focuses on finding organic, locally farmed food to give the eater a more nutritious, environmentally conscious meal. Being healthy, sustainable, and eco-friendly, this diet seems like a dream come true, a…
In the essay “Why Organic Foods Are Worth the Cost,” author Alex Garcia argues the cost of organic food and discusses why the idea of organic food and farming is better for not only the environment but also for the people who take it in. Organic food is emphasized a lot on the Food Network Channel on Iron Chef of America and Top Chef. Many people believe that organic food is just a sticker. Supermarkets put a little sticker on packages to show that the products are all natural or organic.…
Veganism is a diet and lifestyle trend that is taking over the world. Countless documentaries and scientific studies have been made to explore the different aspects of the newfound diet. Restaurants around the world are now offering vegan options as its popularity grows more and more and people choose to eat a more plant-based diet. Being vegan can be defined as someone who chooses not to eat or buy animal-based products; including meat, dairy, leather, fur or anything that is sourced from an…
After going through several companies listed on the Look Book from Curata, the one that appealed to me the most was Whole Foods Market. The eco-minded chain, which specializes in organic and natural grocery items, does an excellent job in selling an experience rather than just diverse produce. While browsing between aisles, consumers are able to learn more about the rest of the world while getting premium information and services. For all of these reasons, I would say the content curation…
Would we really want to lose the iconic Monarch butterfly? Your children love their display in most zoo exhibits, as well as chasing their flight patterns in your local parks. They are great pollinators. They also grace us with their gorgeous annual migration to the south during the late summer/autumn (Monarch Butterfly, 1999). By continuing forward with Genetic Modification, losing all that is one of the potential risks. If the pollen from a plant or tree could cause the Monarch caterpillar to…
Over the past decade the United States has made efforts in keeping food safe for the consumer. Specifically by enacting the 2011 Food Safety Modernization Act (FSMA), the U.S Food and Drug Administration (FDA) amended the Federal Food, Drug and Cosmetic act.1 Since nearly 80% of food supply in the U.S is controlled by the FDA,1 preventable problems arise daily including food-borne illnesses and contaminated food. Shortly after these reoccurring events, consumers convinced congress to put into…
In 2006, Andrew and Melissa Dunham accepted ownership over an eighty acre corn, soybean and cattle farm in their home state of Iowa. This farm has been in there family for over a hundred and fifty years which is one of the reasons why Andrew and Melissa wanted to take it over, so it stayed within their family. At the time, they could not afford to pay a full time farmer to help tend to the fields, so it proved to be a very difficult task. The young couple made the choice to modernize the…