As Blue Ocean Strategy is about avoiding competition and creating a new market, Whole Foods fits perfectly in this concept. Whole Foods applies a new way of providing premium foods. It has succeeded, and its market has grown and is still growing and opening in not only the United States, but also expanded to be in other countries. Whole Foods created this new unconventional market and has stayed as a number one store in it.
Instead of competing with other competitors and fighting to get a portion of an existing market where there are too many competitors, Whole Foods created a new market. It serves people who seek healthy, natural, and organic foods that are free of synthetics and bad additives. Besides offering healthy foods, which is the …show more content…
Whole Foods created a high value market with affordable costs, which all health conscious people would like to have especially since healthy food is known for being expensive. This gap between providing a higher value with a lower cost is one of the basics of Blue Ocean Strategy.
Whole Foods offers healthy products that cannot be easily found in one market, and hard to order online, as it is not easy to do so when it comes to something that should be gotten very soon such as foods. They combine these products in one market so for people that are health conscious, shopping in Whole Foods would be the best option.
The Whole Foods brand is associated with healthy, natural and organic food, so whenever a person thinks about shopping for healthy food it is the first market that comes into mind. The environment of Whole Foods also plays a major role in that. The way of presenting and organizing foods, the way the staff treats customers, the quality of foods, the smell of natural foods, a delicious healthy buffet in the supermarket, and the fact that customers can find everything natural. It makes it a unique market that is different than other supermarkets, and leaves customers with a great experience. A market for people who wanted healthy food existed even before Whole Foods started, but they were not being served. Whole Foods is
Instead of competing with other competitors and fighting to get a portion of an existing market where there are too many competitors, Whole Foods created a new market. It serves people who seek healthy, natural, and organic foods that are free of synthetics and bad additives. Besides offering healthy foods, which is the …show more content…
Whole Foods created a high value market with affordable costs, which all health conscious people would like to have especially since healthy food is known for being expensive. This gap between providing a higher value with a lower cost is one of the basics of Blue Ocean Strategy.
Whole Foods offers healthy products that cannot be easily found in one market, and hard to order online, as it is not easy to do so when it comes to something that should be gotten very soon such as foods. They combine these products in one market so for people that are health conscious, shopping in Whole Foods would be the best option.
The Whole Foods brand is associated with healthy, natural and organic food, so whenever a person thinks about shopping for healthy food it is the first market that comes into mind. The environment of Whole Foods also plays a major role in that. The way of presenting and organizing foods, the way the staff treats customers, the quality of foods, the smell of natural foods, a delicious healthy buffet in the supermarket, and the fact that customers can find everything natural. It makes it a unique market that is different than other supermarkets, and leaves customers with a great experience. A market for people who wanted healthy food existed even before Whole Foods started, but they were not being served. Whole Foods is