Dunham Case Study

1143 Words 5 Pages
In 2006, Andrew and Melissa Dunham accepted ownership over an eighty acre corn, soybean and cattle farm in their home state of Iowa. This farm has been in there family for over a hundred and fifty years which is one of the reasons why Andrew and Melissa wanted to take it over, so it stayed within their family. At the time, they could not afford to pay a full time farmer to help tend to the fields, so it proved to be a very difficult task. The young couple made the choice to modernize the enterprise by developing what was then a small but maturing vocation in cultivation: organic cultivation is today one of the most popular categories in the multi-billion-dollar food commerce. “Organic is much more mainstream now and more people are seeking it out,” stated Dunham. More consumers are …show more content…
Some organic goods have become scarce which has caused their prices to soar. In addition, stock producers have begun to obtain organic grains from other countries because there isn’t enough supply in America to meet their needs. The director of the Organic Trade Associate, Laura Batcha, stated that the biggest thing holding growth back is shortages not demand. The biggest fear for the organic industry is consumers walking away from these types of products because they aren’t meeting their demands. Batcha said that there are some privately owned food producers and businesses that are purchasing land to harvest their own organic crops, or engaging manufacturers with abiding agreements that offer to compensate them even more while they switch over to organic. The progression term can be very expensive for manufacturers, who must deal with diminished earnings and intake prices but are not capable of taking advantage of the dividends that organic manufacturers earn. The enterprise group is attempting to figure out ways to assist producers with making the switch over to organic

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