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What Is Whole Foods Content Curation Strategy

What Is Whole Foods Content Curation Strategy

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After going through several companies listed on the Look Book from Curata, the one that appealed to me the most was Whole Foods Market. The eco-minded chain, which specializes in organic and natural grocery items, does an excellent job in selling an experience rather than just diverse produce. While browsing between aisles, consumers are able to learn more about the rest of the world while getting premium information and services. For all of these reasons, I would say the content curation strategy implemented by Whole Foods on Pinterest reflects the brand’s personality and the overall experience the chain attains to provide.
Whole Foods Market’s target audience could be described as highly educated, diverse and health conscious. In addition,

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