New Belgium Brewing Company

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    the New Belgium Brewing Company include quality, responsibility, and the concern for society. This company is committed to producing world class beers while minimizing resource consumption, maximizing energy efficiency and focusing on recycling. New Belgium Brewing maximizes their sustainability through their conservation of water, efficient company installations, recycling of production materials, and their many uses of philanthropy. New Belgium Brewing Company is highly valued by their community, employees and outside organizations. New Belgium Brewing Company has been voted “Best Place to Work” by Outside Magazine in 2008, and in 2010 received the Conservation Hero Award from the Colorado Environmental Coalition (New Belgium…

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    Introduction New Belgium Brewing Company is an award winning brewery that is known for its craft beers and environmentally friendly facilities. NBB has taken brewing to a new level by implementing high quality assurance in operations management, growth through employee stock ownership, and sustainability in environmental responsibility. Operations Management New Belgium started from modest beginnings. The company was started by Jeff Lebesch and his wife Kim Jordan in the basement of their…

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    Executive Summary New Belgium Brewing Company (NBB), established in 1991 in the state of Colorado, was the brainchild of founders Jeff Lebesch and Kim Jordan. Following Jeff’s biking tour of the Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue…

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    New Belgium Brewing Company strives to be environmentally friendly. NBB wants to make sure the earth continues to be vibrant for years to come. Minimizing the resources used, promoting recycling within the office, and giving away bike to encourage the team to ride instead of drive is just a few of the strides the company has taken to go green. “ At New Belgium, we believe in using every tool at our disposal to create the vibrant future we envision for the earth and her inhabitants. In addition…

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    It appears that New Belgium has been able to effectively communicate their focus on sustainability and culture of "free spirited "and whimsical fun to its customer base. In order for New Belgium Brewing Company to be able to expand this focus to other areas within the company, they must first have the drive and commitment to reaching potential customers in different areas of the country. This company appears to have demonstrated a great deal of drive and commitment as evidenced by its apparent…

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    The New Belgium Brewing Company has become one of the top 5 largest craft brewery in the United States, producing enormous amounts of barrels of bear per year with a distribution network that reaches more than 35 states (Rhodes, 2015). Based on research, New Belgium’s success has been driven by the alignment of its business model and operating model. Furthermore, the company’s model leverages high employee and community engagement to generate ground-breaking products that consumers take…

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    there are both extremely large companies as well as smaller, local companies. Although these companies vary in their operations, they have one major thing in common they must implement in order to become and remain successful in their markets. This common bond is an effective marketing strategy. Today American’s consume over 200 million barrels of beer in a single year (Reid, McLaughlin, & Moore, 2014). As of June 2013, there were over 2483 craft breweries in the United States alone. The New…

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    The New Belgium Brewing Company began in Colorado, and operated out of the owner’s basement (Ferrell & Hartline, 2014.) While this approach was practical and successful in the beginning stages of the company, the NBB has now continued to grow. The company grew to be quite profitable and large. The American craft brewing industry is divided into three different branches. These include: micro- breweries, brewpubs, and regional craft breweries (McLaughlin, Moore & Reid, 2014.) With this new…

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    The New Belgium Brewing Company strives to reduce its impact on the environment by doing multiple things. First, the company has implemented a number of cost-efficient and energy-saving alternatives. According to the company, 100% of the electricity that they use are through renewable energy sources such as solar and wind power. They incorporated sun tubes that help to light the brew house with natural daylight. Also, the company became the country’s first brewery to purchase 100% of its…

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    A success campaign ad is important to any organization, especially a start-up company. The New Belgium Brewing Company managed to have this unique television ad on its first opportunity. It shows the dedication, hard work, and attention to detail that has made this organization efficacious. Furthermore, it explains how and why this organization has managed to capture a market share of a well-established beer industry. One can determine that this company used its great marketing skills to target…

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