Analysis Of The New Belgium Brewing Company

The values of the New Belgium Brewing Company include quality, responsibility, and the concern for society. This company is committed to producing world class beers while minimizing resource consumption, maximizing energy efficiency and focusing on recycling. New Belgium Brewing maximizes their sustainability through their conservation of water, efficient company installations, recycling of production materials, and their many uses of philanthropy. New Belgium Brewing Company is highly valued by their community, employees and outside organizations. New Belgium Brewing Company has been voted “Best Place to Work” by Outside Magazine in 2008, and in 2010 received the Conservation Hero Award from the Colorado Environmental Coalition (New Belgium …show more content…
The company addresses these issues in many ways. In regards to resource consumption, the company feels very strongly about water stewardship. In 2006, the company stated that it takes 3.99 liters of water to produce one liter of beer (New Belgium Brewing Company Inc., 2011). New Belgium Brewing Co. recognizes that water is an important regional issue, since clean water is a threatened resource. Since the company feels very strongly about the conservation of water, they have found ways to reuse water in their brewing processes. In 2014, the company reduced the amount of water in their beer to 3.96 liters for every 1 liter of beer (New Belgium Brewing Company Inc., 2011). However, the company is still not satisfied with their water usage. The company has decided that by the end of 2015, they can decrease the amount of water in their beer to 3.5 liters of water for every liter of beer.
Maximizing energy is another important issue that the company addresses. There are many ways that the company tries to maximize its energy use. The company has smart grid installations that allow the company to communicate with its electricity providers to conserve energy (Ferrell, Fraedrich, Ferrell, 2015, 2017). New Belgium Brewing Co. efficiently uses sun tubes, which provides natural daytime lighting throughout the brew house all year long.
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These aspects are what defines this company as being socially and economically responsible. New Belgium Brewing Co. addresses many environmental issues that they feel strongly about, such as resource consumption, energy efficiency and recycling. The company addresses these issues through the reuse of water in their brewing process, innovated installations, such as sun tubes in their company buildings, and the use of recycling methods in their cardboard packaging. In addition to addressing these environmental issues, the company also provides philanthropic efforts to support their consumers and community. New Belgium Brewing company donates profits to philanthropic organizations, invests in their community through the purchase of local products, and supports their employees by allowing them to have power in the company decisions. Even though this company specializes in a line of alcoholic beverages, they promote their products in an ethical manner that demonstrates their social

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